By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just ...

This year has been great for internet marketing with growth in use of internet , access to internet more and more people are online these days .With Google loon project and Facebook using Drones and satellite to provide access to internet free its matter of time maybe few years before entire world population can access the web for free or ...

Everyone loves the ease and convenience that digital platforms offer, yet we often tend to ignore the efforts that businesses and their teams have to go to in to deliver such an experience.One of the most formidable challenges in the field of digital marketing is to maintain pace with the speed of advancements - and while visitors and end-readers might ...

Most of us live in a video conferencing work culture already. Still, working from home provides its challenges. On a tiny screen, with a fuzzy image, where you are cutting in and out, the last thing you are projecting is confidence and competence.Here are some simple recommendations, mostly technical, to ensure you continue to project leadership while on a tiny ...

Last year, 2016, is in our rearview mirror, so it’s time to look to the trends in 2017 that will change how we do business: For instance, in my travels around the country to conventions and keynote speech engagements, I've noticed that the faces of the audiences keep getting younger, regardless of the industry.While it’s no secret that millennials have ...

The end of the year is fast approaching, which means Christmas jingles, New Year’s resolutions and… prediction posts. And while the ever-shifting social landscape eventually renders many such prognostications invalid, it’s still worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next ...

We believe we’ll also continue to see methods like influencer marketing and native advertising increase in prominence as well, given the diminishing reach of organic social-media marketing and the sheer number of content messages consumers are receiving every day. It’s getting harder and harder to get content seen, and these two techniques offer a quick bypass for reaching customers who ...

We herd what Mark said at F 8 recently .Facebook plans to release bots and business to build on same services , ecosystems to help in various services .How many of you plan to use facebook messenger for customer service, sales, leads and engagement ?The info graph below explain Facebook 10 year road :Further info-graph explains family of apps of ...

Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016?Whether it’s online marketing or social media marketing, things change… sometimes too often.With social media platforms constantly evolving and new ones being created, it can be hard to know where you should spend your time. While this ultimately depends on ...

Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.Here are a ...

It’s easy to be confused about how to grow in your career. My experience with even the most successful global companies is that they’re between average and poor at developing future talent. They’re often not transparent about your real needs and vague about the most effective development options.The challenge is that you’re competing against every individual in your industry ...

If you’re disappointed by your blog’s traffic, you aren’t alone. While 88% of businesses use content marketing, only 30% consider their content marketing strategy effective. In other words, almost 3 out of 4 business blogs are failing to impress upper management.To be honest, some businesses simply have expectations that are too high – anticipating every post to go viral. However, ...

Step 1) Evaluate: Do you even need an email newsletter?I know it can be kind of scary pushing back on your boss about a project you’ve been handed, but if an email newsletter isn’t right for your marketing, you shouldn’t waste your time working on one.To figure out what you need to do, first do some research. In your industry, ...

As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. Following these four best practices for leveraging your content can strengthen ...

Leads are valuable people who have indicated interest in your content and business by giving you their information in some way or other hence Leads are very important for any Business, But they don’t grow on trees. Some marketers have trouble generating enough leads, others generate plenty of leads. Thus arises the need for Lead Nurturing.Lead nurturing is a powerful ...

Businesses are increasingly using social media and digital marketing to connect with potential customers. But with social media becoming more integrated into our everyday lives, using it to retain your existing customers is also an important practice.Engaged and happy customers are great assets - they typically become repeat customers and will also help spread the good word about your business, ...

Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away from textual-only content and moving toward video. And the growth of social-media platforms is partly responsible for this change, as these platforms are optimized for creating and sharing videos.Now, it’s ...

Written by Lindsay Kolowich | @lkolo25SHARE1,371inShareThe average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day.A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear ...

Whether you’re a big data giant like Facebook or Google, or a small, family-run business, all smart business starts with strategy. And these days, every company, big or small, in any industry, needs a solid data strategy.There are millions of ways data can help a business but, broadly speaking, they fall into two categories: one is using data to ...

) What is SEO?SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. For more information,check out this post.2) What's the difference between organic vs. paid results?Organic results are ...