I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. (Score.)Needless to say, I'm now the proud owner of the human-version of said ...
Submitted by Bryana Dacri on July 29, 2014 in Marketing StrategyMobile marketing is one of the biggest trends that is transforming the digital marketing landscape in 2014. In fact, global mobile advertising spending will reach $18 billion in 2014, according to Gartner. Here are five of the most important mobile marketing trends that you as a marketer should be aware ...
As a digital media manager, a portion of my day is spent on social media and identifying new opportunities to market brands to potential clients. It’s essential to keep a pulse on the industry and social media is a proactive means to learn more about your industry and engage your audience. While marketing continues to evolve with new media, I ...
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as:Building brand awarenessAssisting in lead generationProviding answers to common questions, giving the prospect the information he or she needs to make a purchase decisionPushing “on the fence” prospects to convertAttracting inbound links for search-engine optimization purposesExpanding your reach via social sharingWhile most businesses know they ...
Evolution of Social media and growth in mobile internet has resulted in the need for marketing strategies to change . The image below shows the growth of social media channels and messaging apps.Above states the huge potential on selected social channels and messaging apps have to reach your target audience , create brand awareness , engage and generate leads for ...
Has your FB reach declined recently if yes its because your posts the content used maybe not be relevant to your audience or not in line with the algorithms used by FB to enable organic reach.Now Facebook has relaxed the 80% image rule and issued new guidelines, however the key is the need to have posts that creates engagement and ...
Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what’s working.In this article, you’ll discover five ways to analyze the performance of your Instagram business profile.Why Instagram Business Profile Insights MatterInstagram is a powerful tool for small businesses and influencers wanting to showcase ...
You just wrote your latest masterpiece and hit “publish.” Now your real work begins.If you want your content to bring in real traffic, you need to put in the effort and make it count. These 19 action steps will help you get the most out of each post you publish.1. Create tracking linksBefore sharing your post, use a tool like ...
MicrosoftCurrent PricesSymbolPrice+/-%LNKD192.27+61.22+46.70MSFT50.12-1.37-2.70DisclaimerMicrosoft just bought LinkedInfor $26.2 billion. Here's the letter Microsoft CEO Satya Nadella sent to employees about the buy:Team,I'm excited to share that today Microsoft announced a deal to acquire LinkedIn. You can see how Jeff Weiner, the CEO of LinkedIn, and I envision the opportunity ahead in thispublic presentation.This deal brings together the world's leading professional cloud with ...
So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so thinking about adding all of ...
In 2020 U.S. spending on digital advertising is set to hit $113.18 billion, double the amount compared to just 2 years ago.With so many emerging technologies and platforms to leverage, there has never been a more exciting time for brands with the number of opportunities to connect with existing and future customers. However, in digital, the key to success is ...
We are on the verge of a fourth industrial revolution.Over the decades, societies have progressed from steam power to the division of labor, right through to the IT and electronic age. Now, most are firmly cemented in the era of datafication, hyper-connectivity, and digital labor.These changes have had a huge impact on the IT industry which is evolving rapidly with ...
1. Speed up to amp up conversion rates.As internet speeds get faster, even a few extra seconds to load a page can create a poor shopping experience. Make sure your site is operating on the highest speed bandwidth you can afford.2. Maximize on-page SEO.Focus on "conversion-oriented" keywords, which will get highly targeted traffic to your online store.3. Use responsive design.Your ...
Sixty percent of the time that people spend on social media is now facilitated by a mobile device. Social sites are dominating mobile, but they’re good for more than just catching up with friends.Many retailers are now engaging with customers and using social sites to showcase their products. With new ways to advertise and more call to action options now ...
If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.A growing number of us are using mobile as our primary device for accessing the internet --over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re ...
Are you amazed at how much social media has changed over the last few years?Want to discover what’s next?To explore the evolution of social media, I interview Brian Solis.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social ...
Here are the top 15 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited data.1 | Facebook3 - eBizMBA Rank | 900,000,000 - Estimated Unique Monthly Visitors | 3 ...
Facebook community update . Amazing numbers of users when you exclude 20%world population who are below 13 years of age and cannot be on FB. As per Facebook majority age group is 13 to 65 years and you need to exclude China which has a population of 1.38 bio .The world population is 7.3 bio , china excluded its 6 ...
Will Smith might not be the first person marketers would think to go to for strategic marketing advice, but the musician, actor and philanthropist had plenty of insights to offer during this year’s Marketo Marketing Nation Summit this week.And at the heart of all his efforts is connecting with the end consumer.“I consider myself much more of a marketer than ...
