Every business needs new and loyal customers to succeed - and as customer needs change so do the means and ways of attracting and retaining them. With digital technologies pervading every aspect of our lives and indeed, our society, businesses need to have a solid strategy in place to both acquire and retain a customer base. The prevalence and ...

Do you want to be a skilled social media manager .If yes you need to be a lifelong student willing to keep learning and updating yourself due to ever evolving changes and new features updated to various social media channels? Gone are the days of getting by with simple knowledge of how to schedule posts on social media channels in ...

Building a Personal Strategic PlanThe first step in redefining how you want to spend your day in a work from home environment is to create a personal strategic plan. While the plan will include whatever is still required from your current employer, the exercise of creating your own personal strategic plan can help you identify what’s most important to you ...

It’s not just about being on social media and posting occasionally. It’s about capturing your follower`s interest and keeping them engaged, which keeps your website traffic high and grows you follower list over time. Creating engaging content requires an imaginative mind and time, which could be challenging – in which case you could find some tips on how to find ...

Good Info graph below depicting future Internet trends. Mobile ads set to grow with more budgets for marketing on FB . Twitter YouTube also to grow as marketing channels.All business that want to be visible online and reach there intended target audience or simply create brand awareness ,visibility need to follow these trends and adopt their Digital Marketing strategy accordingly ...

Digital Marketing or Digital Strategy are buzzwords these days in certain markets . We find many people are interested in learning same or up skill themselves in order to remain relevant and create demand for their Jobs.Info-graph below shows few elements of Digital Marketing :Above indicates the landscape is evolving and the need to stay updated and the need for ...

Every marketer knows that in order to communicate effectively, you need to select your channels depending on where your audience’s attention is focused. Several decades ago, this may have been print magazines, but in the digital era, people are glued to social media - particularly since the mass adoption of mobile internet in recent years.In fact, there are now 2.789 ...

We need to have a clear Digital Strategy and understand what activities will help in execution of Digital Marketing 1. Google AdWordsHave you started to bid on keywords related to the product you are selling or the service you are offering? Google now processes more than 40,000 search queries every second on average, which translates to more than 3.5 billion ...

If you are trying to build traffic to my website, you need to beginn by picking some keywords with decent search volume and then began building links to that page. That will work for a a while, but there was something missing with this strategy. I know this is true for many of our clients as well - you might ...

Looking for ways to connect with fans on a deeper level?Have you thought about using psychology in your marketing?Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.In this article, you’ll discover three ways to use psychology in your social media marketing.Discover three ways to use psychological ...

Looking for a new way to connect with customers and prospects on Facebook?Have you considered Facebook Messenger?Messenger for business pages makes it easy to offer instant one-on-one customer service, while keeping a record of the conversation.In this article I’ll explain how to use Facebook Messenger with your business page.Discover how you can enhance your business with Facebook Messenger.Why Facebook Messenger ...

Here are 12 technology trends, gadgets and developments that are expected to drive the innovation conversation over the next year, according to a report from UK-based market research firm Juniper Research.Related: 10 Eye-Catching Gadgets From the Mobile World CongressThe Internet of Things is getting more connected.Image credit: ShutterstockThe explosion of Internet connected devices has been hampered by the lack of ...

There are many ways to put data to work, and companies, and especially their leaders, are advised to explore as many of them as they can. Each presents distinct opportunities for profit and competitive advantage, from product improvements to new revenue streams to possible industry game changers. At the same time, each presents challenges that must be experienced to be ...

The way our office desk has shrunk in size , enabled learner operations , less use of square feet, save on office rent , effective space utilization is all said in the GIF image below :Above clearly explains evolution and disruption caused by digital technology .We can expect more in the future .

As explained by Facebook: "In a recent Messenger study, 71% of people told us that simplicity is the top priority for them in a messaging app. Among people surveyed who are messaging more frequently, 62% say messaging makes them feel closer to their friends. We believe Messenger 4 delivers the closeness and authenticity that you’ve been asking for - through ...

The fear of having your social media accounts hacked is enough to keep marketing teams awake at night. It’s horrible to think that the efforts of years spent building a brand and a customer base can be washed away in an instant by a disgruntled employee or nefarious stranger accessing the company Instagram or Facebook account.Unfortunately, there’s no foolproof way ...

Many conversations about data and analytics (D&A) start by focusing on technology. Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people and organizational components required to build a successful D&A function.When that happens, D&A initiatives can falter — not delivering the insights needed to drive the organization forward or inspiring ...

Let’s say you're ready to establish your online presence and you need to develop your own website. If you're not a designer and are relatively new to the website creation world, chances are you're going to hire someone to do it.Regardless of whether you hire a freelancer or a professional digital agency, it's worth following a checklist or listing of ...

Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. #1: Reach a New Audience With Previously Published Video Content IGTV provides the perfect opportunity to reuse your popular video content and ...

In practicing data analytics for more than 30 years, and leading, advising, interviewing and teaching executives in many industries on data analytics for five years, I’ve observed that their approaches generally fall into one of five scenarios: two that typically fail, two that sometimes work partially, and one that has emerged as best. Let’s take a look at each:1. ...