If your business’ cross-platform social media strategy involves simply re-sizing and re-purposing your Facebook content for Instagram, consider this article an "Insta-vention".More and more businesses are starting to recognize the marketing potential of Instagram. The platform is the fastest-growing social media network and currently has 600 million active monthly users. Instagram's engagement rate is also around 2.261%, on average, which ...
As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent studyconducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Moreover, approximately 80% of study participants said they own smartphones, a figure ...
Marketers are increasingly being called upon to diversify their skills and play various roles on the team. Modern marketers are rarely hired to only perform social media tasks; instead, they are expected to write content, understand data, and work with sales to increase profits.This year, spending on digital marketing is projected to increase by 12% to 15% on average. In ...
Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult - and important - decisions a digital marketer must make.Everyone seems to want to know the exact formula for getting it right, but no such formula exists, and as such, the process of getting homepage content published often paralyzes marketers ...
Ithappens almost every year without fail: organic reach on social-media posts drop, and Google comes out with yet another algorithm change that causes a decline in Web traffic. The reasons for these updates are pretty simple. For social-media platforms, it boosts revenue because it forces users to “pay-to-play” if they want to see any sort of business results from the platform. For Google, ...
The trouble with paid advertising is that there’s always some guesswork involved. No matter how much audience data you’ve acquired, you still have to speculate on what copy, headlines, and images are going to be most effective for your paid Facebook marketing campaigns.This is typically where marketers come up short when they create advertisements for Facebook, and they don’t see ...
Holiday shopping is no longer a marathon - it’s something that happens in moments.Instead of visiting different shopping malls and looking for the best offers, shoppers are turning to their mobile phones in hundreds of micro-moments that are happening every day during the holiday season.In 2014 around 90% of holiday sales took place in stores, but 56% were influenced by ...
Today due to emergence of the Smart Phone , Mobile apps and Social media channels , how companies provides customer services needs to change and adopt to changing consumer behavior and needs.The slide below reflects the emergence use of chat apps The info graph below shows communities on social media channels exceed population of China and India :The image below ...
As 2017 draws closer, our focus turns to the essential skills needed to excel in the New Year. As the digital industry is in constant flux, there is a perpetual pressure on marketers to stay up to date with the latest developments and newest product releases.The need for digital marketers has never been higher, yet the digital skills gap has ...
Are you as excited for the holidays as me?I know. I know. It’s still a while off, but for your holiday marketing strategy to be effective, it’s best to get started planning holiday campaigns now.Don’t leave it until the last minute. You’ll need that time for frantically buying gifts at your local gas station because everywhere else is closed spending ...
It takes a lot of time and effort to build up a list of high-quality backlinks for your website in order to enhance your SEO, and more often than not, it costs more than just your time, however the benefits it provides makes the process worthwhile.Google has long maintained that a company’s social media accounts do not influence it’s search ...
Digital is forcing brands everywhere to rethink how they do business. Across industries, one thing remains the same – the experience must be centered around the customer. Brands can no longer afford to deliver siloed experiences around web, mobile, or brick-and-mortar – it is vital that they address the entire customer journey, across channels. Part of the challenge is taking ...
Your company or business website represents the face on the internet. Today new technology has transformed the website from being a one way information tool to a two way collaboration medium that engages visitors online, on site to provide a better visitor experience helping to meet business goals and objectives.CURRENT STATISTICS OF INTERNET PENETRATION IN SRI LANKAWe note a substantial ...
As the world becomes smarter and smarter, data becomes the key to competitive advantage, meaning a company’s ability to compete will increasingly be driven by how well it can leverage data, apply analytics and implement new technologies. In fact, according to the International Institute for Analytics, by 2020, businesses using data will see $430 billion in productivity benefits over ...
With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media content types for brands. Stories are more relevant than ever, and the growth has propelled more users to demand content in short bursts, changing how brands are crafting their content strategies.Here are five creative ways brands have been able to leverage Stories as ...
Do you think the role of a product manager is on the rise in today’s market around the world? They sure are! Vacancies have been growing exponentially and in the other hand it’s difficult to find professionals to fill them (even with exorbitant salaries). What if I say that’s a role that that even more requested? This role is what ...
Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.Here are a ...
If we are to list the most successful businesses in the world, it will come as no surprise when Apple Inc. makes its way towards the top of the list. It is easily one of the biggest and most recognizable names in the world when it comes to consumer electronics and technology products. A trailblazer and pioneer in the field ...
subject lines are our first and sometimes only chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.Today we’re going ...
If you’ve ever tackled creating six-second ads, you’ve probably had conversations about cutdowns, priorities, and focus. When talk of six-second ads came up recently with a friend at a creative agency, she rolled her eyes. Why the grumble? “It’s not the format,” she said. “It’s the fight to convince clients to let go of all the mandatories from the :30. ...
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