I tried to explain public relations to my grandmother once ...This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.“So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not.“Advertising is about paying for attention; PR ...

So, what’s the best time to post on social media?The question has been raised again and again, with any number ofstudies, tests and, most notably, infographics created outlining the key times that people are more active online, the times they’re most responsive, the time they buy more, etc.But the truth is there is no one, generic answer as to when ...

Source - GEOFF WEISS-http://www.entrepreneur.com/article/253952As more and more content continues to deluge the web, experts say that embracing a minimalist approach could help your website or app truly pop in 2016.To this end, the rise of flat design -- or the use of two-dimensional figures and shapes -- will be a major design trend next year, according to printing company Coastal ...

Very inspiring speech by Pepsico chairman Indra Nooyi .She shares three key leanings in this video Never give up learning or the curiosity.Be a life long student.Consider your work or what you do as a calling and do it with passion.Enable/help others to rise and provide the leadership.A must c video

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perfectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people.While I could go on and on about the various ways that you can target with Facebook ads, I thought it would be more useful to profile ...

With more than 1 billion users, WhatsApp just introduced a desktop application, which is simply (and thankfully) an extension of your phone because the app mirrors conversations and messages from your mobile device.In WhatsApp’s announcement, they said, “The new desktop app is available for Windows 8+ and Mac OS 10.9+ and is synced with WhatsApp on your mobile device. Because ...

For obvious reasons, the holiday season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a have strategy and attainable goals behind your campaigns - and at this time of the year, it should be less about awareness, and more ...

Much has been written about the relationship between a happy, positive workplace and an effective, productive workforce. But the definition of happiness can be misunderstood – often it is seen as the presence of positive emotions and the absence of negative ones, which can lead to work cultures that pressure people into faking positive emotions. Research has shown this “faking” ...

With 2017 on the horizon, it’s time to wind down another calendar year and prepare for a new year of opportunities.As you look to streamline, grow or sell your business in 2017, here are several key pieces of advice on how to make the most of the year ahead.1. Stay up-to-date with old and new tech.With technology advancing at an ...

There are many ways to increase web traffic; the most valuable of course is offering some ongoing and dynamic value such as blogs or online discussion that keep the same people coming back, but a host of other options exist including:Search Engine OptimizationI have covered several aspects of SEO in other linkedin posts - content marketing, organic promotions.Millions of sites ...

There’s a lot that goes into choosing the perfect big data analytics platform. There are so many vendors claiming to have what you need, so how do you wade through the complicated recipes and solution guides?I’ve put together a best practices list, a blueprint to guide you through choosing and deploying the big data analytics software that’s right for you.1. ...

Interested in working with social influencers to promote your product?Wondering how to find and connect with the right influencers?Social media influencers can help share your brand message to a wider, yet tailored, audience.In this article, you’ll discover six steps to running an effective influencer program for your business.#1: Identify the Goal for Your Influencer Marketing CampaignTo build a successful influencer ...

1. Keep it Simple, Clean & LeanCreating a clear and easy-to-read CV will help you appear like the organised digital professional you are. Your best bet? Ensure that your formatting and font type is clean and consistent. The focus should be on you, your experience and your message – so you need to avoid any messy design elements that can ...

Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media updates.Being a Social Media enthusiast ...

Social media has huge potential for branding and marketing. Many people use social media daily for various purposes. Facebook alone has over one billion registered users and this is ripe market to promote your brand. Social media optimization can also create more traffic movement to your website and increase your rankings on search engines. Having the right strategies in place ...

Big data is really “the little engine that could.” While this may seem like an oxymoron, allow me to explain. When broken down, big data is really just a collection of seemingly infinite small details and information points in different silos. But all of these data points are really part of a much greater puzzle that, once “solved” and articulated, ...

The Google Maps navigation app has many little-known features that will help you reach your destination more easilyWhether you're planning a road trip across the country this weekend or driving to the next town over, make sure you've got Google Maps downloaded on your phone. Not only is it useful for providing you with directions and the best route ...

Top 15 Most Popular Search Engines | December 2015Here are the top 15 Most Popular Search Engines as derived from our eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited data.1 | Google1 - eBizMBA Rank | 1,100,000,000 ...

5 Digital Marketing Trends Starting To Stand Out In 2016 GET OUR NEWSLETTER 2016 will continue to throw curveballs to digital marketers. With digital saturation at absolute breaking point, a major strategy re-think is about to take place.As marketers, we ride an annual – if not quarterly – wave of trends. We watch our audiences closely, and as their interests, ...

The growing adoption of digital channels has brought about an increased emphasis on ecommerce. For many businesses, it makes sense to not only market their products and services online, but to sell them too. Across the world, internet usage and smartphone ownership rates are growing, and consumers are becoming more inclined to do everything from conducting research to making their ...