According to IBM’s Digital Experience Survey, over half of marketers believe that personalized content promotes higher engagement and helps consumers remember a brand. That’s great news for organizations with effective content strategies, but what about those who are still trying to figure out what works for their business and audience?As the devices people access content from continues to diversify with ...
If you want to be successful on social media in 2020, you need to base your strategy on the latest real-world data and social media trends.That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This gave us multiple perspectives on the social trends that matter most in the ...
Customer experience may have become a buzzword for marketers, but it also holds great significance for game development companies, developers, and designers, as building customer-centric interfaces and apps is now a necessity. In 2016, we saw many businesses strive to make their customer experiences richer and better, and in 2017 we will see this effort intensify.Here are 5 customer experience ...
Displaying ads on 3rd party websites is a strategy used to gain the following based on various objectives you set and relevancy of the website to your business . Increase brand awareness to visitors on the 3rd party site.(Online visibility ie share of eyes)Attract prospects to your website /product landing page.Increase referral traffic to your site.Increase page views on your ...
Operating in a highly commoditized industry, banks have limited possibilities to gain new clients. Since the sources of banks’ organic growth are exhaustible, selling more products and services to existing customers makes a great business sense for banks. Indeed, selling to existing customers is estimated to be almost 50% easier than selling to brand new prospects (Marketing Metrics). Bain&Company also ...
With buzzwords like big data, machine learning and AI being thrown around lately, many business leaders are disoriented when it comes to using data science. To simplify the realm of data science, picture a venn diagram encompassing the skills of data, business and communication. It is underpinned by numerous technologies and programming languages, but by putting aside the technical details ...
Do you have a Facebook page?Do you want more organic engagement for your posts?Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific ...
Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it's that last part that's crucial to making inbound marketing work for your business.So how do you balance your remarkable content creation with your web design needs? ...
Every year, We Are Social releases an updated version of its Digital Trends report, a comprehensive round up of the latest data on how digital adoption is evolving around the world.The report provides a great resource and reference point, particularly for those looking to get more specific, regional data on such trends and go beyond the numbers provided by the ...
It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2 took a look at the most lucrative and engaging channels of the past year to determine which ones could give you the best results in 2017.Let’s take a ...
What is Retargeting? Retargeting is a form of online advertising becoming more and more popular with business owners. The average website converts roughly 2% of its traffic - retargeting helps you get back in front of that other 98% of your website visitors. You may have noticed that after you search for a flight to Denver, advertisements for “flights to ...
With the right tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online - while company profiles provide a trustworthy aspect; community engagement is still more effective when it's P2P (person to person).Who better to lead the charge than employees? They have inside knowledge of the business, ...
A must read for inspiring and upcoming leaders , few points that i always take home and apply at work is what she said when she accepted a leadership award in india : Be a life long student Do what you do with passion Let others grow I am a true practitioner of above three . #leadership#visionary Dear Fellow ...
An abundance of free resources are available online today, especially when it comes to marketing. Although sometimes it can be tricky to weed through them and get to the good stuff.Look no further, because marketing software company Be Found has compiled 10 of the most helpful -- and free -- online marketingcourses out there.Google’s Online Marketing Challenge is packed with ...
You've taken the time to set up social-media accounts for your business on all the major sites. You're posting regularly, taking the time to interact with your customers and using your social-media platforms as an opportunity to share information about your products or services. Social media marketing, however, isn't just about regular posts; it's also about providing your customers with ...
social media isn’t just a proven business practice in the Attention Economy; it’s becoming the epicenter of digital marketing.As a result, bonafide social media consultants must develop always-evolving expertise in the following areas:1. Media Planning & StrategyIn short, media planning is a series of decisions that result in the most effective method to produce, publish and distribute content to a ...
For the third year in a row, we’ve released the newest version our popular design trends infographic for 2017. Although there are principles of design that are universal and timeless, inevitably there are also trends that change yearly as the practice evolves. Some of these trends may take hold and become part of the timeless principles, while others will fade ...
Landing page” and “homepage” don’t mean the same thing.Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives.I’ll begin with a fundamental idea that sets them apart.The primary objective of a homepage is to inspire the visitor to go to another page ...
There are plenty of reasons why customers choose to post reviews to your Facebook Page, or any other social media site, but they largely fall into two camps:To share a positive experience orTo complain (very) publiclyGood and bad reviews on public forums can make and break your brand - but how you respond to them can be equally significant.Many brands ...
In the past few years the field of marketing has shifted significantly from a field of branding and awareness where success was measured by vague measurements like how a customer felt about your brand to a scientific field based on precise metrics and optimizations and insane levels of tracking your customers. Even CEOs and business owners are catching on to ...
