Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media updates.Being a Social Media enthusiast ...
You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographicthat you spent hours to create.All you have to do is queue it up in Buffer and watch it take off, right?I’ve been there, and I wish it were true!Social media managers and marketers ...
The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in the fast-evolving social space.So what are the things marketers should avoid doing when implementing an effective social media strategy? We ask the experts.You can also read our piece on the big social trends marketers ...
Businesses are increasingly using social media and digital marketing to connect with potential customers. But with social media becoming more integrated into our everyday lives, using it to retain your existing customers is also an important practice.Engaged and happy customers are great assets - they typically become repeat customers and will also help spread the good word about your business, ...
Will Smith might not be the first person marketers would think to go to for strategic marketing advice, but the musician, actor and philanthropist had plenty of insights to offer during this year’s Marketo Marketing Nation Summit this week.And at the heart of all his efforts is connecting with the end consumer.“I consider myself much more of a marketer than ...
With more than 1 billion users, WhatsApp just introduced a desktop application, which is simply (and thankfully) an extension of your phone because the app mirrors conversations and messages from your mobile device.In WhatsApp’s announcement, they said, “The new desktop app is available for Windows 8+ and Mac OS 10.9+ and is synced with WhatsApp on your mobile device. Because ...
How many connections should you have on LinkedIn? There isn’t a magic number that works for everyone. LinkedIn isn’t a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of something like Twitter.There are two distinct approaches to networking on LinkedIn. The ...
5 Digital Marketing Trends Starting To Stand Out In 2016 GET OUR NEWSLETTER 2016 will continue to throw curveballs to digital marketers. With digital saturation at absolute breaking point, a major strategy re-think is about to take place.As marketers, we ride an annual – if not quarterly – wave of trends. We watch our audiences closely, and as their interests, ...
Let’s say you're ready to establish your online presence and you need to develop your own website. If you're not a designer and are relatively new to the website creation world, chances are you're going to hire someone to do it.Regardless of whether you hire a freelancer or a professional digital agency, it's worth following a checklist or listing of ...
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Facebook community update . Amazing numbers of users when you exclude 20%world population who are below 13 years of age and cannot be on FB. As per Facebook majority age group is 13 to 65 years and you need to exclude China which has a population of 1.38 bio .The world population is 7.3 bio , china excluded its 6 ...
§ The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.By Kevin Dinino, President of KCD PRTo succeed as a marketer in 2016, the needs and experiences of your customers need to be at the forefront of your mind, regardless of the industry you operate in. ...
Has your FB reach declined recently if yes its because your posts the content used maybe not be relevant to your audience or not in line with the algorithms used by FB to enable organic reach.Now Facebook has relaxed the 80% image rule and issued new guidelines, however the key is the need to have posts that creates engagement and ...
We herd what Mark said at F 8 recently .Facebook plans to release bots and business to build on same services , ecosystems to help in various services .How many of you plan to use facebook messenger for customer service, sales, leads and engagement ?The info graph below explain Facebook 10 year road :Further info-graph explains family of apps of ...
Do you engage with customers online?Are you looking for tools to help manage and monitor customer relationships?From product discovery to purchase and support, tools have emerged to help your business manage the social customer experience on whichever channel your customers prefer.In this article you’ll discover eight tools to help your business provide a seamless social customer experience.The Evolution of Customer ...
Everyone loves the ease and convenience that digital platforms offer, yet we often tend to ignore the efforts that businesses and their teams have to go to in to deliver such an experience.One of the most formidable challenges in the field of digital marketing is to maintain pace with the speed of advancements - and while visitors and end-readers might ...
To keep pace in digital channels, financial marketers must adopt a more nimble and responsive approach, where decisions are guided by data and continual testing. In digital, it's all about how quickly you can pivot.Most industries are facing major technological and digital challenges, but financial services are facing the most complex. In recent years, financial institutions have expended tremendous energy ...
Ongoing engagement is critical to the success of an online community. Without active dialogue and member participation, communities fail to meet the expectations of organizational leaders and stakeholders. Increasing engagement enables companies to build a community that's healthy and successful, as well as achieve high customer retention and user satisfaction. However, increasing online community engagement can be a challenge. Email ...
A day after people started noticing Facebook was now suggesting business to chat with while in Messenger, the social network officially announced a suite of tools and updates designed to help Facebook users better connect with the businesses using its platform. As part of these changes, businesses will now see their Facebook Page usernames being more heavily promoted across the ...
We need to have a clear Digital Strategy and understand what activities will help in execution of Digital Marketing 1. Google AdWordsHave you started to bid on keywords related to the product you are selling or the service you are offering? Google now processes more than 40,000 search queries every second on average, which translates to more than 3.5 billion ...
