Do you want to build a stronger community?Looking for ways to spark engagement with your followers?Your fans and customers can play an important part in developing a social media presence that shares authentic stories.Give Fans Their 15 Minutes of FameWith an entire generation growing up under the lure of social media, it’s no surprise that more people are looking for ...

Displaying ads on 3rd party websites is a strategy used to gain the following based on various objectives you set and relevancy of the website to your business . Increase brand awareness to visitors on the 3rd party site.(Online visibility ie share of eyes)Attract prospects to your website /product landing page.Increase referral traffic to your site.Increase page views on your ...

re you marketing on YouTube?Could you use some new ideas to improve your YouTube results?Perhaps you should reconsider your YouTube approach.In this article you’ll discover four tips to make your YouTube marketing more effective.#1: Pique Curiosity With Unconventional VideoPeople aren’t going to click on your video to see a boring infomercial. They may be willing to tolerate a dry tutorial ...

Every social platform is different. This is something every social media analyst and marketer will underline from the outset – what works on Twitter won’t necessarily resonate on Facebook, what you Pin on Pinterest isn’t the same as what you’d post on Instagram.The platforms that succeed in the social media landscape do so largely because of differentiation – an argument ...

Looking for ways to connect with fans on a deeper level?Have you thought about using psychology in your marketing?Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.In this article, you’ll discover three ways to use psychology in your social media marketing.Discover three ways to use psychological ...

The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many businesses and SMEs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?Internet penetration in the world20052010World population6.5 billion6.9 billionNot using the Internet84%70%Using the ...

Source -Miller RajendranMarketing Partner at Senzmate IoT SolutionsAs a Digital marketer and a Pokémon trainer (I'm a Pokémon fan since 2004 ), I am just amazed by the way Pokémon Go influences branding in the worldwide market. To my awareness, after the "Gangnam style", Pokémon Go is hitting the floor hard. The world sees Twitter and Facebook as the best ...

Written by Lindsay Kolowich | @lkolo25SHARE1,371inShareThe average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day.A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear ...

I tried to explain public relations to my grandmother once ...This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.“So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not.“Advertising is about paying for attention; PR ...

If you’re looking for everything new on Facebook Business, you’ve come to the right place. Just like in May, April and March, here’s a list of all the Facebook marketing materials published this month to help marketers keep up to date. Here are the updates and resources that went live in June.New products, updates and featuresWe made exciting announcements at ...

1. Speed up to amp up conversion rates.As internet speeds get faster, even a few extra seconds to load a page can create a poor shopping experience. Make sure your site is operating on the highest speed bandwidth you can afford.2. Maximize on-page SEO.Focus on "conversion-oriented" keywords, which will get highly targeted traffic to your online store.3. Use responsive design.Your ...

Over the past year, video has taken the content marketing world by storm.The visual nature of videos allows users to process information with greater speed and clarity than they can via written content. Thus the growing prevalence of video is showing no signs of slowing down, especially when you consider these video marketing statistics.As a marketer, it's becoming increasingly important ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your online audience -- and your customers.Having a website but not knowing how people use it is like talking without listening. Whether you're selling products, driving ...

'm going to upset a lot of digital marketers with this post. And that's my intention. Because most of us are polishing our halos a little too much. The truth is, carving out a successful digital marketing career isn't hard, although many want you to believe so. There's actually just one thing you always need to know and care about:Make. ...

#1: Identify Your Ideal CustomerOne of the first questions I ask is, “Who is your ideal customer?”Some of the answers I’ve received include women, people who have to eat to survive, bosses, employees and people looking for work. While these answers may be true for you, too, they won’t help you find your audience because they don’t help you prioritize ...

December 15th, 2008, marked the first day of the best job I’ve ever had. My rationale for joining LinkedIn was simple: The opportunity to work with Reid Hoffman, a founder I greatly admired and respected; to join an extremely talented and dedicated team; and to massively scale LinkedIn’s membership and business, both of which had the potential to fundamentally transform ...

Do you use images to support your social media marketing?Are you looking for an easier way to create strong visual content?You don’t have to be a designer to create quality images.In this article I’ll show you how to create a variety of social media images quickly and affordably.Discover how to easily and affordably create quality images for social media.#1: Set ...

MicrosoftCurrent PricesSymbolPrice+/-%LNKD192.27+61.22+46.70MSFT50.12-1.37-2.70DisclaimerMicrosoft just bought LinkedInfor $26.2 billion. Here's the letter Microsoft CEO Satya Nadella sent to employees about the buy:Team,I'm excited to share that today Microsoft announced a deal to acquire LinkedIn. You can see how Jeff Weiner, the CEO of LinkedIn, and I envision the opportunity ahead in thispublic presentation.This deal brings together the world's leading professional cloud with ...

You may not know them, but these rare call to action hacks can help skyrocket your conversions.APR 26TH, 2016 BY CHELSEA BALDWINIt’s so frustrating, isn’t it?You look at your heat maps and know people are seeing your calls to action… but they don’t freaking click on them.You’ve done all you can to make your call to action visually appealing, You’ve:Made ...

As a digital media manager, a portion of my day is spent on social media and identifying new opportunities to market brands to potential clients. It’s essential to keep a pulse on the industry and social media is a proactive means to learn more about your industry and engage your audience. While marketing continues to evolve with new media, I ...