I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. (Score.)Needless to say, I'm now the proud owner of the human-version of said ...

Hey, you! Yeah, you, the content creators at the back!There’s something I need to tell you:Creating any old content and expecting it to find success on social media is a fast road to frustration.In fact, it’s like trying to fit a square peg into a round hole – it ain’t gonna work.Nowadays? The content you create can’t just rely on ...

1. What is Social MediaSocial media refers to the means of interactions among people in which they create, share and exchange information and ideas in virtual communities and networks.Source Terrafermameida.com (nd)2. Positive effects of Social Media:· Social media helps businesses in variety of ways through Facebook,Twitter,LinkedIn, or any other social site you can lower your marketing cost to a significant ...

Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.Here are a ...

The trouble with paid advertising is that there’s always some guesswork involved. No matter how much audience data you’ve acquired, you still have to speculate on what copy, headlines, and images are going to be most effective for your paid Facebook marketing campaigns.This is typically where marketers come up short when they create advertisements for Facebook, and they don’t see ...

Using Google Analytics properly makes you a far more effective digital marketer.The data you gather via this free tool can (and should) be used to:Formulate a hypothesis about your content performanceDetermine a questions to support itCreate a report to answer the question with dataTake action based on your analysisMeasure the resultsThere you go: a simple five-pack. However, there are millions ...

social media isn’t just a proven business practice in the Attention Economy; it’s becoming the epicenter of digital marketing.As a result, bonafide social media consultants must develop always-evolving expertise in the following areas:1. Media Planning & StrategyIn short, media planning is a series of decisions that result in the most effective method to produce, publish and distribute content to a ...

Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who want to receive your ...

Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult - and important - decisions a digital marketer must make.Everyone seems to want to know the exact formula for getting it right, but no such formula exists, and as such, the process of getting homepage content published often paralyzes marketers ...

Do you want to be skilled social media manager .If yes you need to be a lifelong student willing to keep learning and updating yourself due to ever evolving changes and new features updated to various social media channels? Gone are the days of getting by with simple knowledge of how to schedule posts on social media channels in advance ...

Building a successful pay-per-click advertising campaign requires a careful series of steps, all executed perfectly.There’s choosing the right keywords, which dictate the intent of your audience. There’s writing or designing a great ad, which determines your campaign’s clickthrough rate and average cost per click.Then there’s converting the traffic you generate into users, leads and customers. That’s the job of the ...

If you are in anyway involved or in love with the Marketing and PR world, please keep reading.. or feel free to continue running after your next prey of Pokemon.What Happened?Millions of people from all around the world yesterday held their breath the moment they heard about the incident of the Emirates Airline aircraft EK521 which unfortunately caught fire after ...

Social media marketing is both a bane and a boon to business owners. If it’s working for your business and driving traffic, you love it. If it’s not bringing in results, you hate it -- and feel that you’re wasting your time.So, stop wasting your time: Drive results, with the right tactics and appropriate planning. Here are 15 strategies to ...

) What is SEO?SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. For more information,check out this post.2) What's the difference between organic vs. paid results?Organic results are ...

Step 1) Evaluate: Do you even need an email newsletter?I know it can be kind of scary pushing back on your boss about a project you’ve been handed, but if an email newsletter isn’t right for your marketing, you shouldn’t waste your time working on one.To figure out what you need to do, first do some research. In your industry, ...

There are many ways to increase web traffic; the most valuable of course is offering some ongoing and dynamic value such as blogs or online discussion that keep the same people coming back, but a host of other options exist including:Search Engine OptimizationI have covered several aspects of SEO in other linkedin posts - content marketing, organic promotions.Millions of sites ...

I still remember the excitement about IT/Software in late 90s and early 2000. Surely, that was one of the best times for people to enter into IT industry. Even those who joined GNIIT program at that point of time could accelerate their career and moved to respectable position within few years.That’s exactly the phase Digital Marketing industry is undergoing today. ...

Some will seize the opportunity to transform and thrive, while others will struggle to evolveGates’s now famous statement that “people need banking, not banks” lays down the gauntlet to the financial services industry heavyweights and is a call-to-action to legions of fintech start-ups.The notion that customers need to go to their banks to do banking is rapidly being challenged. Increasingly, ...

To create PPC (Pay Per Click) ads i.e. the ads that are present at the top and at the right side of the page when a particular keyword is searched we need to take help of Google Keyword Planner.The phrase used for searching you product in Google search is called Keyword. Your search result will depend upon the keyword that ...

Do you want to create better engagement with your fans and followers?Wondering how your business can come across as more human?Engaging on social media with authenticity helps you turn online connections into customers who feel like they know you.Lets look at some thoughts on how you can do so .Why Humanize Social Media Content?Setting up social media accounts and gathering ...