With 2017 on the horizon, it’s time to wind down another calendar year and prepare for a new year of opportunities.As you look to streamline, grow or sell your business in 2017, here are several key pieces of advice on how to make the most of the year ahead.1. Stay up-to-date with old and new tech.With technology advancing at an ...

We believe we’ll also continue to see methods like influencer marketing and native advertising increase in prominence as well, given the diminishing reach of organic social-media marketing and the sheer number of content messages consumers are receiving every day. It’s getting harder and harder to get content seen, and these two techniques offer a quick bypass for reaching customers who ...

As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent studyconducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Moreover, approximately 80% of study participants said they own smartphones, a figure ...

As 2017 draws closer, our focus turns to the essential skills needed to excel in the New Year. As the digital industry is in constant flux, there is a perpetual pressure on marketers to stay up to date with the latest developments and newest product releases.The need for digital marketers has never been higher, yet the digital skills gap has ...

Evolution of Social media and growth in mobile internet has resulted in the need for marketing strategies to change . The image below shows the growth of social media channels and messaging apps.Above states the huge potential on selected social channels and messaging apps have to reach your target audience , create brand awareness , engage and generate leads for ...

Do you want to be a skilled social media manager .If yes you need to be a lifelong student willing to keep learning and updating yourself due to ever evolving changes and new features updated to various social media channels? Gone are the days of getting by with simple knowledge of how to schedule posts on social media channels in ...

Digital Marketing or Digital Strategy are buzzwords these days in certain markets . We find many people are interested in learning same or up skill themselves in order to remain relevant and create demand for their Jobs.Info-graph below shows few elements of Digital Marketing :Above indicates the landscape is evolving and the need to stay updated and the need for ...

The end of the year is fast approaching, which means Christmas jingles, New Year’s resolutions and… prediction posts. And while the ever-shifting social landscape eventually renders many such prognostications invalid, it’s still worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next ...

Today due to emergence of the Smart Phone , Mobile apps and Social media channels , how companies provides customer services needs to change and adopt to changing consumer behavior and needs.The slide below reflects the emergence use of chat apps The info graph below shows communities on social media channels exceed population of China and India :The image below ...

You just wrote your latest masterpiece and hit “publish.” Now your real work begins.If you want your content to bring in real traffic, you need to put in the effort and make it count. These 19 action steps will help you get the most out of each post you publish.1. Create tracking linksBefore sharing your post, use a tool like ...

Leads are valuable people who have indicated interest in your content and business by giving you their information in some way or other hence Leads are very important for any Business, But they don’t grow on trees. Some marketers have trouble generating enough leads, others generate plenty of leads. Thus arises the need for Lead Nurturing.Lead nurturing is a powerful ...

Do you want to generate more interest for your business?Wondering if live video can help?Every day, businesses are using live video to connect with their customers in a uniquely personal way.In this article, you’ll discover three ways small business owners are using live video to market their products and services.Discover three ways to use live video to market your small ...

Are you as excited for the holidays as me?I know. I know. It’s still a while off, but for your holiday marketing strategy to be effective, it’s best to get started planning holiday campaigns now.Don’t leave it until the last minute. You’ll need that time for frantically buying gifts at your local gas station because everywhere else is closed spending ...

For obvious reasons, the holiday season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a have strategy and attainable goals behind your campaigns - and at this time of the year, it should be less about awareness, and more ...

The growing adoption of digital channels has brought about an increased emphasis on ecommerce. For many businesses, it makes sense to not only market their products and services online, but to sell them too. Across the world, internet usage and smartphone ownership rates are growing, and consumers are becoming more inclined to do everything from conducting research to making their ...

It’s not just about being on social media and posting occasionally. It’s about capturing your follower`s interest and keeping them engaged, which keeps your website traffic high and grows you follower list over time. Creating engaging content requires an imaginative mind and time, which could be challenging – in which case you could find some tips on how to find ...

For many businesses, the key to making sales is to first generate leads.Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.But leads don't grow on ...

Email marketing is one Channel which can’t be missed out when taking your business online. Firstly Its cost effective than print or television marketing. Secondly More personalization can be brought into your campaigns. Third it has a direct reach than social media. Lastly if you aren’t using email marketing, someone else will. Once you Launch a beautiful marketing campaign you ...

If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.A growing number of us are using mobile as our primary device for accessing the internet --over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re ...

So, what’s the best time to post on social media?The question has been raised again and again, with any number ofstudies, tests and, most notably, infographics created outlining the key times that people are more active online, the times they’re most responsive, the time they buy more, etc.But the truth is there is no one, generic answer as to when ...