With the latest Facebook algorithm change—which places emphasis on posts from family and friends rather than Pages and publishers—social media marketers must understand, now more than ever, the sharing habits and motivations of their Facebook audience in order to maintain and grow their organic reach while engaging followers.A recent two-part study from Fractl looks at the average Facebook user’s habits ...

What is Retargeting? Retargeting is a form of online advertising becoming more and more popular with business owners. The average website converts roughly 2% of its traffic - retargeting helps you get back in front of that other 98% of your website visitors. You may have noticed that after you search for a flight to Denver, advertisements for “flights to ...

If you are trying to build traffic to my website, you need to beginn by picking some keywords with decent search volume and then began building links to that page. That will work for a a while, but there was something missing with this strategy. I know this is true for many of our clients as well - you might ...

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so thinking about adding all of ...

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perfectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people.While I could go on and on about the various ways that you can target with Facebook ads, I thought it would be more useful to profile ...

If your business’ cross-platform social media strategy involves simply re-sizing and re-purposing your Facebook content for Instagram, consider this article an "Insta-vention".More and more businesses are starting to recognize the marketing potential of Instagram. The platform is the fastest-growing social media network and currently has 600 million active monthly users. Instagram's engagement rate is also around 2.261%, on average, which ...

For the third year in a row, we’ve released the newest version our popular design trends infographic for 2017. Although there are principles of design that are universal and timeless, inevitably there are also trends that change yearly as the practice evolves. Some of these trends may take hold and become part of the timeless principles, while others will fade ...

Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away from textual-only content and moving toward video. And the growth of social-media platforms is partly responsible for this change, as these platforms are optimized for creating and sharing videos.Now, it’s ...

Marketers are increasingly being called upon to diversify their skills and play various roles on the team. Modern marketers are rarely hired to only perform social media tasks; instead, they are expected to write content, understand data, and work with sales to increase profits.This year, spending on digital marketing is projected to increase by 12% to 15% on average. In ...

It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2 took a look at the most lucrative and engaging channels of the past year to determine which ones could give you the best results in 2017.Let’s take a ...

In the past few years the field of marketing has shifted significantly from a field of branding and awareness where success was measured by vague measurements like how a customer felt about your brand to a scientific field based on precise metrics and optimizations and insane levels of tracking your customers. Even CEOs and business owners are catching on to ...

Every year, We Are Social releases an updated version of its Digital Trends report, a comprehensive round up of the latest data on how digital adoption is evolving around the world.The report provides a great resource and reference point, particularly for those looking to get more specific, regional data on such trends and go beyond the numbers provided by the ...

We are on the verge of a fourth industrial revolution.Over the decades, societies have progressed from steam power to the division of labor, right through to the IT and electronic age. Now, most are firmly cemented in the era of datafication, hyper-connectivity, and digital labor.These changes have had a huge impact on the IT industry which is evolving rapidly with ...

Customer experience may have become a buzzword for marketers, but it also holds great significance for game development companies, developers, and designers, as building customer-centric interfaces and apps is now a necessity. In 2016, we saw many businesses strive to make their customer experiences richer and better, and in 2017 we will see this effort intensify.Here are 5 customer experience ...

Interested in working with social influencers to promote your product?Wondering how to find and connect with the right influencers?Social media influencers can help share your brand message to a wider, yet tailored, audience.In this article, you’ll discover six steps to running an effective influencer program for your business.#1: Identify the Goal for Your Influencer Marketing CampaignTo build a successful influencer ...

There’s a lot that goes into choosing the perfect big data analytics platform. There are so many vendors claiming to have what you need, so how do you wade through the complicated recipes and solution guides?I’ve put together a best practices list, a blueprint to guide you through choosing and deploying the big data analytics software that’s right for you.1. ...

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it's that last part that's crucial to making inbound marketing work for your business.So how do you balance your remarkable content creation with your web design needs? ...

Landing page” and “homepage” don’t mean the same thing.Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives.I’ll begin with a fundamental idea that sets them apart.The primary objective of a homepage is to inspire the visitor to go to another page ...

An abundance of free resources are available online today, especially when it comes to marketing. Although sometimes it can be tricky to weed through them and get to the good stuff.Look no further, because marketing software company Be Found has compiled 10 of the most helpful -- and free -- online marketingcourses out there.Google’s Online Marketing Challenge is packed with ...

Last year, 2016, is in our rearview mirror, so it’s time to look to the trends in 2017 that will change how we do business: For instance, in my travels around the country to conventions and keynote speech engagements, I've noticed that the faces of the audiences keep getting younger, regardless of the industry.While it’s no secret that millennials have ...