In a world where digital reigns supreme, the art of lead generation is essential to any brand, business, or organisation.Today's online consumer isn't susceptible to cheap marketing ploys so to spark customer interest, gather valuable data, encourage loyalty, and ultimately, drive more sales, knowing how to generate positive leads will make you incredibly useful to any commercial organisation.By spending as ...

In a world where digital reigns supreme, the art of lead generation is essential to any brand, business, or organisation.Today's online consumer isn't susceptible to cheap marketing ploys so to spark customer interest, gather valuable data, encourage loyalty, and ultimately, drive more sales, knowing how to generate positive leads will make you incredibly useful to any commercial organisation.By spending as ...

Every marketer knows that in order to communicate effectively, you need to select your channels depending on where your audience’s attention is focused. Several decades ago, this may have been print magazines, but in the digital era, people are glued to social media - particularly since the mass adoption of mobile internet in recent years.In fact, there are now 2.789 ...

Every marketer knows that in order to communicate effectively, you need to select your channels depending on where your audience’s attention is focused. Several decades ago, this may have been print magazines, but in the digital era, people are glued to social media - particularly since the mass adoption of mobile internet in recent years.In fact, there are now 2.789 ...

Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term. I do not like numbers, and am horrible at math.Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funny GIFs, and way too many hashtags (#Sorrynotsorry).But I’ve since learned that effective social ...

Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term. I do not like numbers, and am horrible at math.Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funny GIFs, and way too many hashtags (#Sorrynotsorry).But I’ve since learned that effective social ...

It takes a lot of time and effort to build up a list of high-quality backlinks for your website in order to enhance your SEO, and more often than not, it costs more than just your time, however the benefits it provides makes the process worthwhile.Google has long maintained that a company’s social media accounts do not influence it’s search ...

It takes a lot of time and effort to build up a list of high-quality backlinks for your website in order to enhance your SEO, and more often than not, it costs more than just your time, however the benefits it provides makes the process worthwhile.Google has long maintained that a company’s social media accounts do not influence it’s search ...

Digital Marketing is an exciting field that’s always changing and evolving. Being a digital marketer affords you plenty of opportunities to perfect your digital aptitude, flex your technological skills, and work toward your goals for professional growth and success.But the secret to finding success in digital marketing isn't necessarily having the most experience or the most knowledge—though those are huge ...

Digital Marketing is an exciting field that’s always changing and evolving. Being a digital marketer affords you plenty of opportunities to perfect your digital aptitude, flex your technological skills, and work toward your goals for professional growth and success.But the secret to finding success in digital marketing isn't necessarily having the most experience or the most knowledge—though those are huge ...

Popular marketing buzzwords in 2017 have included things like niche content, storytelling, and branding — all which have an essential place in today’s landscape for creating brand awareness and engaging consumers. Although it’s easy to get lost in analytics and big data — or any other trend for that matter — content is still a foundational part of marketing. Content ...

Popular marketing buzzwords in 2017 have included things like niche content, storytelling, and branding — all which have an essential place in today’s landscape for creating brand awareness and engaging consumers. Although it’s easy to get lost in analytics and big data — or any other trend for that matter — content is still a foundational part of marketing. Content ...

As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. Following these four best practices for leveraging your content can strengthen ...

There are many ways to put data to work, and companies, and especially their leaders, are advised to explore as many of them as they can. Each presents distinct opportunities for profit and competitive advantage, from product improvements to new revenue streams to possible industry game changers. At the same time, each presents challenges that must be experienced to be ...

You already know the value of making a good first impression. You make sure you look good, act professionally and put your best self out there. You do everything within your power to minimize your flaws and quash anything that’s potentially damaging or embarrassing. After all, as the old saying goes, you never get a second chance to make a ...

Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as:Building brand awarenessAssisting in lead generationProviding answers to common questions, giving the prospect the information he or she needs to make a purchase decisionPushing “on the fence” prospects to convertAttracting inbound links for search-engine optimization purposesExpanding your reach via social sharingWhile most businesses know they ...

Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal?Maybe a better question is: What is it?This digital marketing guide will show you what’s what.First popularized as a term in the early 2000’s, digital marketing has actually been around much longer.Like, WAY longer. About 100 years ...

There are plenty of reasons why customers choose to post reviews to your Facebook Page, or any other social media site, but they largely fall into two camps:To share a positive experience orTo complain (very) publiclyGood and bad reviews on public forums can make and break your brand - but how you respond to them can be equally significant.Many brands ...

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social - in fact, research shows that a third of Millennials actually prefer to communicate with ...

Is your business active on Instagram? Are you leveraging it to build your personal brand? While it was once one of many possible social media platforms to market your product or service, you now need to allocate a large percentage of your social media effort toward it. Instagram is no longer an option -- it’s a necessity.When Mark Zuckerberg acquired ...