Operating in a highly commoditized industry, banks have limited possibilities to gain new clients. Since the sources of banks’ organic growth are exhaustible, selling more products and services to existing customers makes a great business sense for banks. Indeed, selling to existing customers is estimated to be almost 50% easier than selling to brand new prospects (Marketing Metrics). Bain&Company also ...

Operating in a highly commoditized industry, banks have limited possibilities to gain new clients. Since the sources of banks’ organic growth are exhaustible, selling more products and services to existing customers makes a great business sense for banks. Indeed, selling to existing customers is estimated to be almost 50% easier than selling to brand new prospects (Marketing Metrics). Bain&Company also ...

Much has been written about the relationship between a happy, positive workplace and an effective, productive workforce. But the definition of happiness can be misunderstood – often it is seen as the presence of positive emotions and the absence of negative ones, which can lead to work cultures that pressure people into faking positive emotions. Research has shown this “faking” ...

Much has been written about the relationship between a happy, positive workplace and an effective, productive workforce. But the definition of happiness can be misunderstood – often it is seen as the presence of positive emotions and the absence of negative ones, which can lead to work cultures that pressure people into faking positive emotions. Research has shown this “faking” ...

The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year. Here are three ...

The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year. Here are three ...

Acquiring a new customer can cost a business six to seven times more than retaining an existing customer. While it is fairly obvious that return customers are valuable for a myriad of reasons, what is less obvious is how to engender enthusiasm and loyalty in your current and future clients. How can you ensure their repeat business by continually impressing ...

Acquiring a new customer can cost a business six to seven times more than retaining an existing customer. While it is fairly obvious that return customers are valuable for a myriad of reasons, what is less obvious is how to engender enthusiasm and loyalty in your current and future clients. How can you ensure their repeat business by continually impressing ...

We have been dealing with data for a very long time . Decisions have been made before based on same for various value driven activities .Today we are in an era due to the internet and evolution of Digital channels the availability of data is so vast that collecting them in structured and unstructured form to analyze and make informed ...

We have been dealing with data for a very long time . Decisions have been made before based on same for various value driven activities .Today we are in an era due to the internet and evolution of Digital channels the availability of data is so vast that collecting them in structured and unstructured form to analyze and make informed ...

With the right tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online - while company profiles provide a trustworthy aspect; community engagement is still more effective when it's P2P (person to person).Who better to lead the charge than employees? They have inside knowledge of the business, ...

With the right tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online - while company profiles provide a trustworthy aspect; community engagement is still more effective when it's P2P (person to person).Who better to lead the charge than employees? They have inside knowledge of the business, ...

From feature stories to quick mentions in relevant articles, getting your online content covered by a popular newspaper, magazine or blog is a great way to strengthen your brand and reach a huge online audience.The only problem is that it’s hard - really hard - for most startups, entrepreneurs and marketers to attract the attention of the media.Until recently, attracting ...

From feature stories to quick mentions in relevant articles, getting your online content covered by a popular newspaper, magazine or blog is a great way to strengthen your brand and reach a huge online audience.The only problem is that it’s hard - really hard - for most startups, entrepreneurs and marketers to attract the attention of the media.Until recently, attracting ...

Local businesses are some of the slowest to adapt to digital technologies and digital marketing strategies. That’s because small local business owners have to wear many hats, and with so many responsibilities, staying on top of the most up-to-date marketing trends isn’t always a top priority. It takes time to adapt to new technologies and small businesses usually don’t have ...

Local businesses are some of the slowest to adapt to digital technologies and digital marketing strategies. That’s because small local business owners have to wear many hats, and with so many responsibilities, staying on top of the most up-to-date marketing trends isn’t always a top priority. It takes time to adapt to new technologies and small businesses usually don’t have ...

If you’re disappointed by your blog’s traffic, you aren’t alone. While 88% of businesses use content marketing, only 30% consider their content marketing strategy effective. In other words, almost 3 out of 4 business blogs are failing to impress upper management.To be honest, some businesses simply have expectations that are too high – anticipating every post to go viral. However, ...

If you’re disappointed by your blog’s traffic, you aren’t alone. While 88% of businesses use content marketing, only 30% consider their content marketing strategy effective. In other words, almost 3 out of 4 business blogs are failing to impress upper management.To be honest, some businesses simply have expectations that are too high – anticipating every post to go viral. However, ...

As more and more users download ad blockers, digital marketers are adjusting their strategies accordingly.This means more brands are steering away from low-ROI strategies and the kind of blatant self-promotion that only turns customers off (the reason many download ad blockers in the first place). Instead, think word-of-mouth marketing that allows customers to rely on the recommendations of their friends ...

As more and more users download ad blockers, digital marketers are adjusting their strategies accordingly.This means more brands are steering away from low-ROI strategies and the kind of blatant self-promotion that only turns customers off (the reason many download ad blockers in the first place). Instead, think word-of-mouth marketing that allows customers to rely on the recommendations of their friends ...