The modern data pipeline has become an invaluable asset for many companies, allowing them to make well-reasoned business decisions fueled by the most up-to-date data possible. However, in today’s competitive business environment, collecting and compiling data is simply not enough to remain relevant. Proactive companies now strive to be “data driven” across many functions of the organization, using vast quantities ...

According to IBM’s Digital Experience Survey, over half of marketers believe that personalized content promotes higher engagement and helps consumers remember a brand. That’s great news for organizations with effective content strategies, but what about those who are still trying to figure out what works for their business and audience?As the devices people access content from continues to diversify with ...

In 2020 U.S. spending on digital advertising is set to hit $113.18 billion, double the amount compared to just 2 years ago.With so many emerging technologies and platforms to leverage, there has never been a more exciting time for brands with the number of opportunities to connect with existing and future customers. However, in digital, the key to success is ...

In 2020 U.S. spending on digital advertising is set to hit $113.18 billion, double the amount compared to just 2 years ago.With so many emerging technologies and platforms to leverage, there has never been a more exciting time for brands with the number of opportunities to connect with existing and future customers. However, in digital, the key to success is ...

#1: Understand Copyright BasicsYou don’t need to read a law book, but knowing a few copyright basics will go a long way in helping you use images legally (and protecting your own content). So much misinformation about copyright is out there; however, understanding these key points will put you ahead of the game.Copyright is a designation given to creative works ...

#1: Understand Copyright BasicsYou don’t need to read a law book, but knowing a few copyright basics will go a long way in helping you use images legally (and protecting your own content). So much misinformation about copyright is out there; however, understanding these key points will put you ahead of the game.Copyright is a designation given to creative works ...

Digital is forcing brands everywhere to rethink how they do business. Across industries, one thing remains the same – the experience must be centered around the customer. Brands can no longer afford to deliver siloed experiences around web, mobile, or brick-and-mortar – it is vital that they address the entire customer journey, across channels. Part of the challenge is taking ...

Digital is forcing brands everywhere to rethink how they do business. Across industries, one thing remains the same – the experience must be centered around the customer. Brands can no longer afford to deliver siloed experiences around web, mobile, or brick-and-mortar – it is vital that they address the entire customer journey, across channels. Part of the challenge is taking ...

Many conversations about data and analytics (D&A) start by focusing on technology. Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people and organizational components required to build a successful D&A function.When that happens, D&A initiatives can falter — not delivering the insights needed to drive the organization forward or inspiring ...

Many conversations about data and analytics (D&A) start by focusing on technology. Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people and organizational components required to build a successful D&A function.When that happens, D&A initiatives can falter — not delivering the insights needed to drive the organization forward or inspiring ...

Why Customer EngagementThe purpose of customer engagement is to acquire, retain, and deepen relationships, or make sales and distribution networks more empowered to sell more effectively. Outstanding customer engagement includes the ability to connect with customers across any channel and capture real-time sentiment. It’s based on understanding your customers on a deeper level – leveraging emotional, motivational, situational, behavioral, and ...

Why Customer EngagementThe purpose of customer engagement is to acquire, retain, and deepen relationships, or make sales and distribution networks more empowered to sell more effectively. Outstanding customer engagement includes the ability to connect with customers across any channel and capture real-time sentiment. It’s based on understanding your customers on a deeper level – leveraging emotional, motivational, situational, behavioral, and ...

Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these cultural problems is no longer optional.Shortcomings in organizational culture are one of the main barriers to company success in the digital age. That is a central finding from McKinsey’s recent survey of global executives (Exhibit 1), which highlighted three digital-culture deficiencies: functional ...

Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these cultural problems is no longer optional.Shortcomings in organizational culture are one of the main barriers to company success in the digital age. That is a central finding from McKinsey’s recent survey of global executives (Exhibit 1), which highlighted three digital-culture deficiencies: functional ...

When I first arrived at Adobe I was overwhelmed with the amount of data available at my fingertips; it truly is a data scientist’s paradise. The data is so easily available in Adobe Analytics. I could quickly pull a report and see the behavior of a number of KPIs for my client and easily see which marketing channels were bringing ...

When I first arrived at Adobe I was overwhelmed with the amount of data available at my fingertips; it truly is a data scientist’s paradise. The data is so easily available in Adobe Analytics. I could quickly pull a report and see the behavior of a number of KPIs for my client and easily see which marketing channels were bringing ...

Analytics has become a buzz word that most of CXOs are pursuing after. Analytics is in a way can be defined as systematic analysis of data using computational technology available and derive meaningful information.Is Analytics a 21st Century Technology?History of analytics dates back to 19th Century. Quest was all there as it was a period where industrialization and urbanization were ...

Analytics has become a buzz word that most of CXOs are pursuing after. Analytics is in a way can be defined as systematic analysis of data using computational technology available and derive meaningful information.Is Analytics a 21st Century Technology?History of analytics dates back to 19th Century. Quest was all there as it was a period where industrialization and urbanization were ...

In 2018, there are a number of trends we see coming down the line that could prove fruitful if done in the right way. Let’s explore 6 of them in more detail. 1) Machine Learning97% of business leaders feel the future of marketing will consist of clever human marketers working in collaboration with machine learning-based automation entities.The ability to respond ...

In 2018, there are a number of trends we see coming down the line that could prove fruitful if done in the right way. Let’s explore 6 of them in more detail. 1) Machine Learning97% of business leaders feel the future of marketing will consist of clever human marketers working in collaboration with machine learning-based automation entities.The ability to respond ...