By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just ...

If you’re looking to break into the digital marketing industry, there’s no better time than now. According to the government, the digital economy is growing 10 times faster than the traditional economy which will result in a skills gap of 900,000 vacancies by 2015.We’ve compiled our top tips for aspiring digital marketers who wish to kick-start their career today.​1) Eagerness ...

1. Keep it Simple, Clean & LeanCreating a clear and easy-to-read CV will help you appear like the organised digital professional you are. Your best bet? Ensure that your formatting and font type is clean and consistent. The focus should be on you, your experience and your message – so you need to avoid any messy design elements that can ...

Evolution of Social media and growth in mobile internet has resulted in the need for marketing strategies to change . The image below shows the growth of social media channels and messaging apps.Above states the huge potential on selected social channels and messaging apps have to reach your target audience , create brand awareness , engage and generate leads for ...

Sixty percent of the time that people spend on social media is now facilitated by a mobile device. Social sites are dominating mobile, but they’re good for more than just catching up with friends.Many retailers are now engaging with customers and using social sites to showcase their products. With new ways to advertise and more call to action options now ...

Here are 12 technology trends, gadgets and developments that are expected to drive the innovation conversation over the next year, according to a report from UK-based market research firm Juniper Research.Related: 10 Eye-Catching Gadgets From the Mobile World CongressThe Internet of Things is getting more connected.Image credit: ShutterstockThe explosion of Internet connected devices has been hampered by the lack of ...

1. Target email lists using Facebook ads.Instead of just sending the usual email to clients, leads or blog subscribers, be proactive: Create a Facebook ad that targets people on your email list. If they use the email address they submitted to sign in to Facebook, they will see your ad. This strategy is ideal for upselling, branding and, of course, ...

Your company or business website represents the face on the internet. Today new technology has transformed the website from being a one way information tool to a two way collaboration medium that engages visitors online, on site to provide a better visitor experience helping to meet business goals and objectives.CURRENT STATISTICS OF INTERNET PENETRATION IN SRI LANKAWe note a substantial ...

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Like me, you live and breathe it daily.You’ve watched the surge in video marketing and probably even felt the tug to get involved. It’s hard not to jump onboard when it seems to be growing at lightning speed.Heck, in 2015 alone, Twitter launched ...

Approach customer acquisition with a solid plan. Build the foundation by developing relationships with your target audience.Acquire customers differently by driving progress toward strategic goals. Here are four lessons to guide your team:1. Build EngagementIt’s very unlikely that a first-time visitor will stumble upon your website and automatically buy your products. Prospective customers must be fully engaged with your brand ...

LinkedIn is currently the most important platform a B2B company can use. While SEO or E-mail marketing efforts of a company may bring in more leads than social media efforts, it still has a better chance of generating a lead than most of the traditional sources (source: http://blog.hubspot.com/marketing/where-do-marketers-get-leads-data). LinkedIn, in fact, is the most successful source of generating social media ...

Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.Here are a ...

here's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn't matter how optimized your ...

Over the last four years, nearly 20% of US and European Fortune 500 companies have appointed a Chief Digital Officer (CDO). However, the "title" of CDO is increasingly misused. Many Directors of Digital and / or E-Commerce now hold the title of Chief Digital Officer, without having either the role, responsibility, or resources.Our objective with this article is to share ...

Do you have a Facebook page?Do you want more organic engagement for your posts?Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific ...

Looking for a new way to connect with customers and prospects on Facebook?Have you considered Facebook Messenger?Messenger for business pages makes it easy to offer instant one-on-one customer service, while keeping a record of the conversation.In this article I’ll explain how to use Facebook Messenger with your business page.Discover how you can enhance your business with Facebook Messenger.Why Facebook Messenger ...

Are you amazed at how much social media has changed over the last few years?Want to discover what’s next?To explore the evolution of social media, I interview Brian Solis.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social ...

Though SXSW ended a couple of weeks ago, an event put on by Polpeo, a social management service, is still on my mind. They hosted a clinic that simulated brand crisis – a firm’s CEO is caught getting drunk, obnoxiously hitting on women, and doing drugs in a bar. Participants were then divided into teams, and then graded on how ...

We have herd the phrase content is King. In the Social and Digital world developing and posting timely relevant content relevant to each personal is key to engagement and conversion.As the evolving digital technology changes the consumption behavioir of customers and communication landscape , 2016 is shaping up to be a year rampant with custom content, unique videos, and adaptive ...

The fear of having your social media accounts hacked is enough to keep marketing teams awake at night. It’s horrible to think that the efforts of years spent building a brand and a customer base can be washed away in an instant by a disgruntled employee or nefarious stranger accessing the company Instagram or Facebook account.Unfortunately, there’s no foolproof way ...