Submitted by Bryana Dacri on July 29, 2014 in Marketing StrategyMobile marketing is one of the biggest trends that is transforming the digital marketing landscape in 2014. In fact, global mobile advertising spending will reach $18 billion in 2014, according to Gartner. Here are five of the most important mobile marketing trends that you as a marketer should be aware ...
The New Year is quickly approaching and as we head into 2016, let’s take a look at the top digital marketing trends and tactics that your company should implement to stay ahead of the competition.1. MOBILE SURPASSES DESKTOPThe past few years have been named the year of mobile, and it looks like mobile will dominate again in 2016. In 2015, ...
Michael Seto / Business InsiderCarolyn Everson at IGNITION 2015These days, Carolyn Everson runs global marketing for Facebook. Long ago, she triedto get MTV to buy the company. Now she's part of an empire that includes Instagram, WhatsApp, and Oculus Rift.Nicholas Carlson, editor-in-chief of INSIDER, sat down with Everson at IGNITION 2015, where they talked about the future of Facebook's various ...
Very inspiring speech by Pepsico chairman Indra Nooyi .She shares three key leanings in this video Never give up learning or the curiosity.Be a life long student.Consider your work or what you do as a calling and do it with passion.Enable/help others to rise and provide the leadership.A must c video
Are your customers leaving negative comments on social media?Do you need a plan to handle customer complaints?Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention.In this article you’ll find out how to deal with negative comments on social media.Discover how to handle customer complaints on social media.#1: Respond QuicklyIt’s important to respond quickly ...
Source - GEOFF WEISS-http://www.entrepreneur.com/article/253952As more and more content continues to deluge the web, experts say that embracing a minimalist approach could help your website or app truly pop in 2016.To this end, the rise of flat design -- or the use of two-dimensional figures and shapes -- will be a major design trend next year, according to printing company Coastal ...
2015 has been a busy year for digital marketers, as I'm sure anyone working in the industry will agree. There have been plenty of major changes by the top digital marketing platforms. Facebook throttled its organic reach but created lots of new features for business pages. Google introduced a series of algorithm changes, including the infamous Mobile-friendly updated dubbed 'Mobilegeddon' ...
IMAGE: STUART KINLOUGH/IKON IMAGES/CORBISBY SCOTT GERBERApr 23, 2015The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn't, have an in-depth understanding of multiple ...
Some great tips on how to posts updates on linkedin and evaluations.Down load this great presentation from the link belowhttp://www.slideshare.net/LImarketingsolutions/15-tips-for-compelling-company-updates/18LinkedIn provides insights on demographics and profession as well
The customer journey changes dramatically when convenience is defined by the simplicity of design and the ability to open and manage accounts online or with a mobile device. Banking can now be 'local' to digitally engaged consumers worldwide.Digital has made the world easier to navigate and to make a global impression. People can log into Twitter and see people from ...
In the near future, the way businesses interact, engage, and sell to customers will be entirely different. The ground rules and the new ways of communicating with individuals will take the best of the best that exists today, learn from the failures, and make both sides happier along the way.1. Time is the Scarcest Resource of AllSimply put, time matters. ...
Move over, YouTube. Facebook is now the number one platform for brands to post video ads.Since launching the autoplay feature, Facebook now gets 8 billion video views per day, and its video ads will occupy 15% of the digital marketing space by 2017. Wall Street research firm Nomura estimates that Facebook is on track to earn $3.8 billion from its ...
Image credit: mama_mia | ShutterstockA. Google AdWords (SEM)Have you started to bid on keywords related to the product you are selling or the service you are offering? Google now processes more than 40,000 search queries every second on average, which translates to more than 3.5 billion searches per day.People are clearly looking up information on the search engine behemoth before ...
Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016?Whether it’s online marketing or social media marketing, things change… sometimes too often.With social media platforms constantly evolving and new ones being created, it can be hard to know where you should spend your time. While this ultimately depends on ...
Jack Trout once said "Innovate or Die" with advent of internet and social media we need to " Evolve and keep innovating or be killed"Here are few thoughts on how you can do so :1.Think inside the box before you do outside Sounds counter intuitive, but before thinking outside the box, ensure everything is in order inside the box. Don’t ...
Here are the top 15 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited data.1 | Facebook3 - eBizMBA Rank | 900,000,000 - Estimated Unique Monthly Visitors | 3 ...
Top 15 Most Popular Search Engines | December 2015Here are the top 15 Most Popular Search Engines as derived from our eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited data.1 | Google1 - eBizMBA Rank | 1,100,000,000 ...
Big data is not a fad. We are just at the beginning of a revolution that will touch every business and every life on this planet.But loads of people are still treating the concept of big data as something they can choose to ignore — when actually, they’re about to be run over by the steamroller that is big data.Don’t ...
You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic, right? But, reporting solely on keywords devalues the marketer’s role and doesn’t paint the full picture of why SEO is important ...
Holiday shopping is no longer a marathon - it’s something that happens in moments.Instead of visiting different shopping malls and looking for the best offers, shoppers are turning to their mobile phones in hundreds of micro-moments that are happening every day during the holiday season.In 2014 around 90% of holiday sales took place in stores, but 56% were influenced by ...
