This creative genius stunt was pulled off by the Burger King USA's advertising agency MullenLowe. Last year (2018) May, during the thick of the American Prom Dance season, a Burger King in Lynn, Massachusetts asked the Wendy's next door (very publicly) to prom via a storefront sign. This kind of a marketing stunt require not only a huge imagination on ...
The 2018 brought new retail experiences to Sri Lankan consumer. Not only did a number of new players entered the organised retail space in Sri Lanka last year, two established players upped the ante by re-branding and revamping their stores. Most of these endeavors are going to be making the full impact this year. Here are some of the ...
UK - Russell Group university courses are providing less than six hours a week face-to-face teaching – despite raking in fees of £9,250 per yearLeading university courses are providing less than six hours a week face-to-face teaching – despite charging fees of £9,250 per year.Elite institutions in the so-called Russell Group are raking in the equivalent of £300 a week ...
Amazon.com's machine-learning specialists uncovered a big problem: their new recruiting engine did not like women.The team had been building computer programs since 2014 to review job applicants' resumes with the aim of mechanizing the search for top talent, five people familiar with the effort told Reuters.The company's experimental hiring tool used artificial intelligence to give job candidates scores ranging from ...
This article is an edited version of "Why Successful Companies Usually Fail" from INSEAD knowledge portal. The original article can be accessed here.The annals of business history are replete with the names of once great companies that dominated an industry, only to lose pre-eminence and become shadows of their former selves or even disappear. Understanding why powerful companies fail ...
The Five Strategy Rules of Gates, Grove and JobsLook forward, reason backMake big bets, without betting the companyBuild platforms & ecosystems, not just productsExploit leverage & powerShape the company around your ‘personal anchor’1. Look Forward, Reason BackStrategy must be forward looking. Look towards the end game. and then reason back to the actions which produce the desired outcome.Bill Gates - ...
Disclaimer : Author(s) have no interest or affiliation with any of the brands mentioned here other than academic curiosity. Last April (2018), brand valuation company, Brand Finance in partnership with the business magazine LMD unveiled the highly anticipated brand report. Among the report, there are "Most Valuable Brands" and "Most Loved Brands" rankings.Page 9 of the LMB Brands Annual 2018 ...
Capital as a Service funds early stage companies based on their fundamental metrics and merit: no expensive coffees, “warm introductions” or designer pitch decks. Founders fill out a form, upload their transaction or engagement data, and then get a response: helpful data-driven feedback on their submission and their business, and hopefully a financing offer as well. In 2017, Social ...
In January 2018, there were news reports that work has begun on the Digital Economy Strategy with the help of McKinsey. According to the reports at the time, the strategy document was to be made public in April 2018. However, it is mid September already and there is no sign of the strategy document. We at Colombo Business Blog ...
Based on an article written by Aubrey Joachim for DailyFT. Original article can be found at FT.LK / Columns Every large organisation has around 200 terabytes of internal data (one terabyte is 1,000 gigabytes). In addition every organisation has access to significant amounts of external data. Eighty per cent of data is unstructured or semi-structured. Blogs, tweets, Instagram pictures, human ...
In our previous article we tried to identify some industries Sri Lankan millennials could be sending (or have already sent) to the grave. As always in the world of business, as certain industries fade away, new ones take their place or starts booming. We have tried to identify some industries millennial could be boosting due their life choices, attitudes and ...
If you follow the western business press, you would have surely noticed that the so called "millennial generation" is gutting lots and lots of businesses hard-working folks have built with years of sweat. They have peculiar purchasing habits, lifestyles and preferences and with these they are supposedly decimating whole industries. It was not long ago when the CEO of the ...
DOUBLE THE MILK PRODUCTIONLanka Milk Foods, a unit of Sri Lanka's Melstacorp Plc, said it will invest 2 billion rupees to set up a dairy farm with 2000 milk cows at Ambewela, Nuwara Eliya to meet a growing demand for fresh dairy products. The company has incorporated United Dairies Lanka which will set up four new barns to house 2,000 ...
IMAGE CREDIT (C) : University of Sri JayewardenepuraRohan Pallewatta an Attorney at Law by profession also holds a B.A. (English Special) and a MBA from the University of Sri Jayewardenepura. He is presently the Executive Chairman of Lanka Harness Co., (Pvt) Ltd., the core business of which is the manufacturing of impact sensors for automobile airbags and seat belts for ...
COURTESY OF MARKETING WEEK : Read the original article here : https://t.co/yW7w1yC2eXFMCG has long been considered the ultimate learning ground for marketers, a place where people could gain all the fundamental skills and get the best foundation for a career in the industry.But is FMCG still where young people should be cutting their teeth or are there now more innovative, ...
The jury is still out on the merits and demerits of the FTA Sri Lanka signed with Singapore. However, as it happens in most cases, the "out precious island under attack by foreigners" mentality can be seen by many comments, complaints and attacks made against the said FTA. The writer is not an expert in international trading or economics, an ...
Huawei P20 Pro - An Amazing Phone with a 40M, 3 Camera Setup with incredible low light performance (Not available in Trump land)Earlier this year, fueled in part by the U.S. government’s concerns over security and potential espionage, AT&T, Verizon, and Best Buy all backed out of deals to carry Huawei phones in their retail stores. This forced Huawei to ...
COURTESY : NIKKEI ASIA REVIEW (LINK TO ORIGINAL ARTICLE)"Trade wars are good, and easy to win." So claims Donald Trump. Interesting, then, to look at how China's Xi Jinping is proving the U.S. president wrong on both accounts. Folowing is a list of things that China could do and/or already doing to make the US sufferDevalue Yuan : Make its ...
AI will transform Sales & Marketing - Not a question of IF? any more, but HOW?From sarcastic and brilliant Siri to Tesla’s self-driving cars to Google AI that can learn video games in mere hours, Artificial Intelligence is revolutionizing industries one by one. Just as the telephone a century ago changed business, and the personal computer and the internet have ...
As consumers increasingly turn to e-commerce for all their shopping needs, speedy fulfillment isn't just a "nice to have", it's the expectation of every online shopping experience. As a result, businesses have begun racing to develop new technologies and experimental supply chain models to increase parcel volume, expedite deliveries, and delight customers all while trying to cut costs. One of ...
