Analytics has become a buzz word that most of CXOs are pursuing after. Analytics is in a way can be defined as systematic analysis of data using computational technology available and derive meaningful information.Is Analytics a 21st Century Technology?History of analytics dates back to 19th Century. Quest was all there as it was a period where industrialization and urbanization were ...
The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year. Here are three ...
Popular marketing buzzwords in 2017 have included things like niche content, storytelling, and branding — all which have an essential place in today’s landscape for creating brand awareness and engaging consumers. Although it’s easy to get lost in analytics and big data — or any other trend for that matter — content is still a foundational part of marketing. Content ...
Approach customer acquisition with a solid plan. Build the foundation by developing relationships with your target audience.Acquire customers differently by driving progress toward strategic goals. Here are four lessons to guide your team:1. Build EngagementIt’s very unlikely that a first-time visitor will stumble upon your website and automatically buy your products. Prospective customers must be fully engaged with your brand ...
Michael Seto / Business InsiderCarolyn Everson at IGNITION 2015These days, Carolyn Everson runs global marketing for Facebook. Long ago, she triedto get MTV to buy the company. Now she's part of an empire that includes Instagram, WhatsApp, and Oculus Rift.Nicholas Carlson, editor-in-chief of INSIDER, sat down with Everson at IGNITION 2015, where they talked about the future of Facebook's various ...
From feature stories to quick mentions in relevant articles, getting your online content covered by a popular newspaper, magazine or blog is a great way to strengthen your brand and reach a huge online audience.The only problem is that it’s hard - really hard - for most startups, entrepreneurs and marketers to attract the attention of the media.Until recently, attracting ...
Why Customer EngagementThe purpose of customer engagement is to acquire, retain, and deepen relationships, or make sales and distribution networks more empowered to sell more effectively. Outstanding customer engagement includes the ability to connect with customers across any channel and capture real-time sentiment. It’s based on understanding your customers on a deeper level – leveraging emotional, motivational, situational, behavioral, and ...
The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in the fast-evolving social space.So what are the things marketers should avoid doing when implementing an effective social media strategy? We ask the experts.You can also read our piece on the big social trends marketers ...
re you marketing on YouTube?Could you use some new ideas to improve your YouTube results?Perhaps you should reconsider your YouTube approach.In this article you’ll discover four tips to make your YouTube marketing more effective.#1: Pique Curiosity With Unconventional VideoPeople aren’t going to click on your video to see a boring infomercial. They may be willing to tolerate a dry tutorial ...
The modern digitally connected target customers have completely redefined the relationship between brands and consumers. People now use dozens of digital and physical touchpoints during their path to purchase. (Online and Offline) They expect seamless transitions between the various channels and relevant messaging at all points along their journeys from awareness to purchase .To provide the engaging experiences consumers expect ...
LinkedIn is currently the most important platform a B2B company can use. While SEO or E-mail marketing efforts of a company may bring in more leads than social media efforts, it still has a better chance of generating a lead than most of the traditional sources (source: http://blog.hubspot.com/marketing/where-do-marketers-get-leads-data). LinkedIn, in fact, is the most successful source of generating social media ...
When I first arrived at Adobe I was overwhelmed with the amount of data available at my fingertips; it truly is a data scientist’s paradise. The data is so easily available in Adobe Analytics. I could quickly pull a report and see the behavior of a number of KPIs for my client and easily see which marketing channels were bringing ...
We live in a day and age where life long learning is a given to remain relavant to all stakeholders and be in employment or continue in business . The global pandemic and new normal environment with automation and digitalization has made it even more important now than ever .Here are two qoutes from two great leaders who envisioned ...
We have been dealing with data for a very long time . Decisions have been made before based on same for various value driven activities .Today we are in an era due to the internet and evolution of Digital channels the availability of data is so vast that collecting them in structured and unstructured form to analyze and make informed ...
Organizations face more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses, 74% of marketing professionals have focused on converting leads to customers, while over half prioritized increasing traffic to their website.Alongside accelerating inbound marketing as a top priority, technologies continue to evolve while social platforms seem to have a life ...
You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographicthat you spent hours to create.All you have to do is queue it up in Buffer and watch it take off, right?I’ve been there, and I wish it were true!Social media managers and marketers ...
here's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn't matter how optimized your ...
Ongoing engagement is critical to the success of an online community. Without active dialogue and member participation, communities fail to meet the expectations of organizational leaders and stakeholders. Increasing engagement enables companies to build a community that's healthy and successful, as well as achieve high customer retention and user satisfaction. However, increasing online community engagement can be a challenge. Email ...
Every social platform is different. This is something every social media analyst and marketer will underline from the outset – what works on Twitter won’t necessarily resonate on Facebook, what you Pin on Pinterest isn’t the same as what you’d post on Instagram.The platforms that succeed in the social media landscape do so largely because of differentiation – an argument ...
§ The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.By Kevin Dinino, President of KCD PRTo succeed as a marketer in 2016, the needs and experiences of your customers need to be at the forefront of your mind, regardless of the industry you operate in. ...
