'm going to upset a lot of digital marketers with this post. And that's my intention. Because most of us are polishing our halos a little too much. The truth is, carving out a successful digital marketing career isn't hard, although many want you to believe so. There's actually just one thing you always need to know and care about:Make. ...
A day after people started noticing Facebook was now suggesting business to chat with while in Messenger, the social network officially announced a suite of tools and updates designed to help Facebook users better connect with the businesses using its platform. As part of these changes, businesses will now see their Facebook Page usernames being more heavily promoted across the ...
Considering 78% of internet users conduct research online and nearly half admit to being influenced by reading reviews, comments and feedback on social media before purchasing, it’s difficult to understand why so many organizations lag behind when it comes to digital skills. A few years ago, assets such as blogs and social media were considered quirky novelties, but now they are essential components ...
The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many businesses and SMEs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?Internet penetration in the world20052010World population6.5 billion6.9 billionNot using the Internet84%70%Using the ...
The customer journey changes dramatically when convenience is defined by the simplicity of design and the ability to open and manage accounts online or with a mobile device. Banking can now be 'local' to digitally engaged consumers worldwide.Digital has made the world easier to navigate and to make a global impression. People can log into Twitter and see people from ...
If you’re looking to break into the digital marketing industry, there’s no better time than now. According to the government, the digital economy is growing 10 times faster than the traditional economy which will result in a skills gap of 900,000 vacancies by 2015.We’ve compiled our top tips for aspiring digital marketers who wish to kick-start their career today.1) Eagerness ...
Big data is not a fad. We are just at the beginning of a revolution that will touch every business and every life on this planet.But loads of people are still treating the concept of big data as something they can choose to ignore — when actually, they’re about to be run over by the steamroller that is big data.Don’t ...
The New Year is quickly approaching and as we head into 2016, let’s take a look at the top digital marketing trends and tactics that your company should implement to stay ahead of the competition.1. MOBILE SURPASSES DESKTOPThe past few years have been named the year of mobile, and it looks like mobile will dominate again in 2016. In 2015, ...
2015 has been a busy year for digital marketers, as I'm sure anyone working in the industry will agree. There have been plenty of major changes by the top digital marketing platforms. Facebook throttled its organic reach but created lots of new features for business pages. Google introduced a series of algorithm changes, including the infamous Mobile-friendly updated dubbed 'Mobilegeddon' ...
December 15th, 2008, marked the first day of the best job I’ve ever had. My rationale for joining LinkedIn was simple: The opportunity to work with Reid Hoffman, a founder I greatly admired and respected; to join an extremely talented and dedicated team; and to massively scale LinkedIn’s membership and business, both of which had the potential to fundamentally transform ...
We at SEMrush continuously monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have come to the conclusion that Google is moving in the direction of “autopiloted” campaigns. The message is clear, the more you delegate to Google Ads’ artificial mind - bids, placements, banner sizes, ...
Are your customers leaving negative comments on social media?Do you need a plan to handle customer complaints?Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention.In this article you’ll find out how to deal with negative comments on social media.Discover how to handle customer complaints on social media.#1: Respond QuicklyIt’s important to respond quickly ...
Is your business active on Instagram? Are you leveraging it to build your personal brand? While it was once one of many possible social media platforms to market your product or service, you now need to allocate a large percentage of your social media effort toward it. Instagram is no longer an option -- it’s a necessity.When Mark Zuckerberg acquired ...
Image credit: mama_mia | ShutterstockA. Google AdWords (SEM)Have you started to bid on keywords related to the product you are selling or the service you are offering? Google now processes more than 40,000 search queries every second on average, which translates to more than 3.5 billion searches per day.People are clearly looking up information on the search engine behemoth before ...
Do you use images to support your social media marketing?Are you looking for an easier way to create strong visual content?You don’t have to be a designer to create quality images.In this article I’ll show you how to create a variety of social media images quickly and affordably.Discover how to easily and affordably create quality images for social media.#1: Set ...
1. What is Social MediaSocial media refers to the means of interactions among people in which they create, share and exchange information and ideas in virtual communities and networks.Source Terrafermameida.com (nd)2. Positive effects of Social Media:· Social media helps businesses in variety of ways through Facebook,Twitter,LinkedIn, or any other social site you can lower your marketing cost to a significant ...
Social media marketing is both a bane and a boon to business owners. If it’s working for your business and driving traffic, you love it. If it’s not bringing in results, you hate it -- and feel that you’re wasting your time.So, stop wasting your time: Drive results, with the right tactics and appropriate planning. Here are 15 strategies to ...
I still remember the excitement about IT/Software in late 90s and early 2000. Surely, that was one of the best times for people to enter into IT industry. Even those who joined GNIIT program at that point of time could accelerate their career and moved to respectable position within few years.That’s exactly the phase Digital Marketing industry is undergoing today. ...
If you are in anyway involved or in love with the Marketing and PR world, please keep reading.. or feel free to continue running after your next prey of Pokemon.What Happened?Millions of people from all around the world yesterday held their breath the moment they heard about the incident of the Emirates Airline aircraft EK521 which unfortunately caught fire after ...
Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who want to receive your ...
