At this stage in the game the majority of businesses and website owners know that search engine optimization is a fundamental part of building an online presence. However that doesn’t always mean they get it right. Not only are search giants like Google constantly changing their algorithms, but many SEO techniques that have been around Read more...
Although the fundamentals of an optimized website with quality content will always be important, internet marketing methods change frequently. That’s why if you’re a small or medium business owner it is important to turn to the experts who are on top of the latest trends. Using outdated techniques will not only bring poor results and Read more...
Although the fundamentals of an optimized website with quality content will always be important, internet marketing methods change frequently. That’s why if you’re a small or medium business owner it is important to turn to the experts who are on top of the latest trends. Using outdated techniques will not only bring poor results and waste your time, but in ...
When you launch a business or even when you’ve been running one for a while, it is important to recognize that it does not exist in a vacuum. Unless you have come up with a truly unique concept, it will be part of a much larger market. The other businesses in the market are your competition. Analyzing the competition is ...
When business owners enter the realm of the internet they often bring a lot of preconceived notions from the offline business world with them. Just because you’ve had success marketing a business the old fashioned way does not mean you will have success doing it online. It’s like learning a whole new language. There’s also a tendency to underestimate the ...
When you first begin using social media to promote your business, one of your first thoughts may be to use the schedule function on platforms like Facebook and Twitter so you can free up time and/or plan in advance. While the ability to set your post to go live at a later date is definitely useful if you’re out of ...
There are many traps that business owners fall in to when they first decide to spend money on internet marketing. In the grand scheme of things it’s still a relatively new industry and most people launching websites for their businesses, or indeed starting an online business, will not have the same kind of foundational knowledge that comes with traditional offline ...
So you’re looking to launch a website for your business? One of the first steps most people take is to hire a web designer to create a unique and professional looking site. While this is certainly a smart move if you want to be taken seriously by your customers, many business owners fall in to the trap of thinking the ...
With the rise of internet connectivity, social media and smart devices, internet marketing is now one of the primary elements of a successful business marketing strategy. Whether you’re targeting a global audience or simply people within your local community, using the web is an efficient and cost effective platform to do so. Of course in 2015 most business owners will ...
When you first dip your toes in to social media you may think you have it all figured out, but there are several long running myths that confuse new businesses or those looking to employ a social media marketing strategy for the first time. Let’s take a look at just some of those that are commonly believed today. My Customers ...
By now we all know that social media is an important element of marketing your business. It helps you reach a wider audience, engage with new and existing customers, and build you brand image. However not all social media platforms are the same, so it’s important to understand how each one functions in order to get the most out of ...
Most businesses will not get off the ground without a marketing strategy. This involves analyzing the market and finding your target audience, deciding on the best methods of reaching these potential customers, all while keeping your current customers satisfied. Throughout the process you also need to be recording data, monitoring what does and doesn’t work, and refining the strategy accordingly. ...
From selling products, to providing a service, to running an online magazine or information site, reaching any kind of success online is dependent on people knowing and respecting who you are. That’s where your brand comes in. The likelihood of closing a sale or creating a consumer rests in your brand’s authority – and there’s no better way to build ...
Any business owner knows that the more people you get to visit your store or browse your website, the more likely you are to make sales. However attracting customers to begin with can be a difficult task. Despite the changes in marketing over the past 10 years, especially with the increasing use of the internet, there is still one core ...
Every business needs to allocate a budget for advertising, no matter how small its operations. If people don’t know about it, how will it ever be successful? However throwing all of your budget at the first form of advertising that comes along is a quick way to waste money. A successful advertising campaign is one that is able to make ...
Every business needs to allocate a budget for advertising, no matter how small its operations. If people don’t know about it, how will it ever be successful? However throwing all of your budget at the first form of advertising that comes along is a quick way to waste money. A successful advertising campaign is one that is able to make ...
At this stage every business knows that they need to have a social media presence, but simply opening up accounts on all the major platforms is not going to result in instant success. In order to reap the benefits of social media for marketing it has to done the right way. Here are 5 things all business owners should know ...
It’s all good having a killer product or awesome service, but without a brand to back it up you can only go so far. But what is a brand? A brand is the unique name and image that you cultivate around your business. You’re not a store that sells shoes, you’re “Skyrocket Shoes” providing “the best priced shoes in the ...
The core of any website and online business is good content. You have to have pages that people genuinely want to view and that search engines see as high quality. There are no tricks, you can’t fool people in to thinking you have good content. If they don’t like it they won’t come. If you fall at this first hurdle ...
The core of any website and online business is good content. You have to have pages that people genuinely want to view and that search engines see as high quality. There are no tricks, you can’t fool people in to thinking you have good content. If they don’t like it they won’t come. If you fall at this first hurdle ...
