Image source: elegantthemes.comow. Social media has been around for a while now. While some of us have mastered it, we still have some questions that we should know the answer to by now but are afraid to ask at this point. Do not fear, with this post I hope to answer some of these questions so you don’t even ...

In my years as a digital media advertising professional, I’ve seen my fair share of social media crisis play out and have had the opportunity to be a part of crisis management for some leading brands in Sri Lanka. Whether it’s an internal team or your agency team working on the task at hand it’s important for cool heads ...

Let’s start with what an influencer is not: it’s not the ability to promote a brand, it’s the fact that you have been handpicked by the brand to represent them. okay, I’m kidding that’s so not it. Now that we’ve got that out of the way: So, according to me: These above-mentioned activities just makes you a mouthpiece of ...

Oh my! Looks like I have nothing to write about, no train of thought that I need to put into words in written form. What to do? What to do? Well I thought of using this very unproductive Monday evening to “write” about not having anything to write about. Well It’s been done before and I’m not a big fan ...