Let’s talk about PR blunders. In 2015, amid a spate of atrocious corporate communication mistakes, a few things came to light: There’s a thin line between good communication and bad communication, and one wrong message — however well-intentioned it may be — can ruin the reputation of the brand involved. Let’s take the example of Krispy Kreme, and it’s ill-advised ...
Adam was agitated. Adam was flirting with the idea of taking a wee step over the edge and falling into the tawdry embrace of madness. He didn’t. For the moment. Instead he switched on all the lights of his house and listened. He waited. He listened. Intently. As sunrise approached, and his shadow crept up onto the wall, he felt ...
Have you? It’s beautiful, I swear. The way she purses her ruby red lips before she parts them delicately: it’s sublime. Her lips quiver like my heart, and then she lets loose. Sarah sheds a tear too overcome by emotion; Ted closes his eyes, and looks at the floor too taken up by the ethereal sounds emanating from her mouth. ...
I remember that day when you used to kick with gusto in my stomach; you were waiting to come out and greet the world. You were a restless one alright. I used to whisper that you needed to be patient, and you will pop out when the time was right. But you never listened. It was Bette Midler who came ...
Who could’ve imagined a more romantic setting that this: a buxom moon floating shyly behind twilight clouds; bright stars spread across the horizons winking quite lasciviously; owls warning of a sweaty and passionate embrace as they skirted the tops of trees, and Pedris nursing a tumescent bulge that urgently deserved emptying. As Pedris stumbled across the cobblestone street, his eyes ...
Do you believe that the good we do erases the bad, Asif? It’s strange, though, isn’t it, how it hurts to do good? A bit like pinching a flame into silence before it causes a furnace. Either way you still get burned. And, sadly, that’s reality. This was the thought process that danced through Asif’s mind before he detonated ...
He loved Snickers the best. The way he rolled his tongue teasing away the peanuts from the chocolate and nougat made his cheeks flush; the pleasure centers of his brain always hit overdrive and pump out dopamine like there’s no tomorrow. The only thing standing between a Snickers bar and him was his Mum. But whatever Eric wants, Eric always ...
Your nose looks curved here, she said, pointing to a sepia-toned Polaroid. Despite a hesitant blinking of his eyes, he went about typing emails with a smile. She offered him a smile and hugged him. This happened in September. Now she’s dead. Before she died she noticed how he changed throughout the years. His summer kisses on the beach were ...
I wonder, at times, if we love others for the wrong reasons. I suppose it’s true what they say — giving birth to a child is a selfish act. In Mr. Goldberg’s case, his birth was a conscious decision by his parents; it was decided he would be groomed to be a GP (his father’s chosen profession) and look after ...
Woke up to see this. Walked outside to worship the sun. Spoke to the flowers. Enjoyed a blissful moment. Made love to rice and curry. Time to slap some white sandalwood on my face, courtesy of Sita.
