I saw a lot of people ridiculing this poster encouraging people to take selfies whilst getting the vaccine.
In fact, I too thought it was quite silly and funny at first.
It was only later on, that it struck me that this was a masterpiece of behavioral psychology in action.
In fact, I think it is quite a bold and forward-thinking step by the ministry of health or whoever thought of it, to come up with such a novel idea.
I am quite sure by encouraging selfies whilst being vaccinated will contribute immensely to reduce vaccine hesitancy and scare amongst a lot of people. Kudos to whoever that came up with this brilliant piece of communication and had the balls to execute it knowing that most people might misunderstand the intention.
It was only later on, that it struck me that this was a masterpiece of behavioral psychology in action.
In fact, I think it is quite a bold and forward-thinking step by the ministry of health or whoever thought of it, to come up with such a novel idea.
I am quite sure by encouraging selfies whilst being vaccinated will contribute immensely to reduce vaccine hesitancy and scare amongst a lot of people. Kudos to whoever that came up with this brilliant piece of communication and had the balls to execute it knowing that most people might misunderstand the intention.
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