If there’s something scarier than starting a new business, it’s promoting one. New business owners are often plagued with insecurities and fail to promote their business enough because they don’t want to bother people with their marketing. If you want to give your business a fair chance to succeed, shifting your mindset might be necessary. After all, how can you expect customers to show up if you don’t promote your company? With that said, let’s take a look at five simple ways to get your new business noticed.
Start using social media
This is an easy one as we’ve all seen businesses use platforms like Twitter, Facebook and Instagram in marketing purposes. Each of these platforms is a great place for business promotion, mostly because the allow you to communicate with your customers directly. All you need to do is come up with quality content on a regular basis and give your followers enough reasons to like and share your content. Just make sure you don’t create social media pages for your business and then never log in as that’s a sign of unprofessionalism.
Send email
Some people may believe that the age of email is gone but studies have shown that 40 percent of people check their email even up to twenty times a day. This makes emails a powerful tool to use when promoting your business. Start by giving users an opportunity to register at your website and leave you their emails addresses you can later use to keep them updated with what’s going on in your business. It’s important not to violate email regulations and spam everyone with emails they don’t want to read.
Prepare promotional products
Handing out promotional products has always been one of the best ways to promote a brand and nothing has changed in the last few years. New businesses that want to get noticed simply can’t go wrong with putting their logos on items such a caps, mugs and backpacks and handing them out to their customers. These little things don’t only help your current customers remember your business but also turn them into your brand ambassadors. Turn to a company such as Fast Promotional Products and order your promotional products in bulk as soon as possible.
Start a referral program
If your business still doesn’t have a referral program, you’re missing out. Even if you’re just starting out, it’s extremely important to have satisfied customers spread the word about your business. The best way to do it is to start a referral program that rewards anyone who helps you bring in a new customers. The best thing about it is that instead of spending any money, you can just offer discounts and freebies to people who help you by turning their friends and family into your customers.
Co-market with another brand
There are so many small businesses out there and pairing with a brand from your industry that isn’t a competitor of yours can do wonders for you. As a new business, you don’t have a marketing budget large corporations have and you’re supposed to look for any free or cheap marketing strategies you can employ. Co-marketing with another business sure is one of them as it allows you attract new customers to your business without spending anything. Your only job is to tell your customers about the business you paired up with and have them do the same for you.
Over to you
There are so many cheap and easy ways to promote a new business and with enough time and effort put in, you shouldn’t have any trouble getting your business noticed. Just make sure you always keep an eye for some new marketing strategies your organization can employ.