Why am I excited to go to the Digital Youth Summit?

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Learn, register, and check out the schedule for the Digital Youth Summit. 

First, I’m just very excited to meet everyone there! I’m eager to learn and share. 

Second, Peshawar! The oldest city in Pakistan! So much history! 

Third, and most importantly, I’m looking forward to being part of a great movement. Let me explain. 

Private equity firm JAB just bought Panera (a bakery, sandwich, and salad chain) for $7.5 billion. Yes, that’s billions of dollars. Nvidia (a graphic and mobile computing company) had a stock price of around $14 a share in 2012. Today, shares are worth $100 and it has a market valuation of $57.8 billion. What do these two very different companies, operating in completely separate markets, have to do with each other?  

Future focused innovation. 

Many people think that all innovation is future focused. Innovation within a company is a function of its strategic direction. If the company is simply about reducing costs and maintaining it’s market share, then innovation tends to be about present operations and marketing. It’s about efficiency or managing growth. Panera and Nvidia are different. 

Early on Panera perceived a shift in casual diners patience for waiting. Consumers in big cities want good food without the wait … so, in 2014 they started deploying digital technologies to cut waiting times and allowed advanced orders. Many other restaurants are now trying to follow their lead, a couple of years too late. Yes, Panera has quality food and good locations and from that, their trajectory of growth was good. But they wanted to be decisively better than their competition. They needed to get to capabilities no company had. They needed to get innovative with digital in order to deliver their great food. They are decisively winning now. 

In 2016 Nvidia introduced the worlds fastest processing unit for automobile AI. They are also dominant in virtual reality hardware. Years ago, when Nvidia had to start building for the future, there wasn’t clear and present demand for high powered computing on mobile, virtual reality, and self-driving automotive platforms. But they made the decision to innovate for the future and now, they own it. 

Why am I excited to go to DYS 2017? Because it’s very likely that someone in attendance will create a disruptive service or technology. You will build a company around it or sell it and use the proceeds to create 10 more services or technologies. I can’t wait to see all the ideas and energy around improving the future! 

Never before in the history of the world, has it been MORE possible to enter big markets from small places. Never has it been more possible to connect skill, innovation, and work to a market that is hungry for your ideas and services. Never before has it mattered LESS where people live and work in order to create this future focused innovation. 

See you all next week! 


Authors

Todd Jensen

Digitization Expert

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