Augmented Reality

*:* Augmented Reality *:*

Augmented reality is a big step in computer technology. Many tech sites describe it as, “a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory sound, video, graphics or GPS data”. It is seen that augmented reality is related to a more general concept called mediated reality, in which a view of reality a computer modified. Augmented reality devices primarily designed to be used without any tangible interface. We can get Personal experiences utilizing mobile devices, including smartphones, tablets. Augmented reality uses a special algorithm that identifies characteristic features of the surrounding environment to calculate the right depth, size, and position of the object. Many producers of computer Games use this technology to make new computer games. Research firm said that the main driver for augmented reality development is the expansion of cloud computing. This technology (Augmented reality ) has won the gold medal of innovation in electronic commerce at the 2015 ECI Awards.

 Current usage of Augmented Reality

1.  Virtual reality games
2.  Training and education
3.  Map services
4.  Digital museum tour
5.  Online shopping

Advantages of Augmented reality:

• New campaigns can to include Augmented Reality as part of their communications strategies.
• we can get Personal Experience with Different applications. (Eg, social media applications)

                                                               

Disadvantages of Augmented reality:

• Threats to privacy and issues of the privacy control.
• Regarding user experience, socially using Augmented Reality may be inappropriate in some situations.