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Enigmatic Journal by Yoeman is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Thursday, November 3, 2016

The Battle Against Booze


Man always seeks pleasure and a way to hide from fear, sorrow, and misery of life. Unlike other animals, human needs are complex. The man has a lot of concerns other than finding food and mating. He invented the concept of recreation. Finding pleasure has become the lifelong quest of mankind. The man has a verity of ways to get pleasure in which drinking alcohol plays a prominent role. Consuming alcohol or in other words “Drinking” is not only a recreational habit but also a part and parcel of the culture.

The root of drinking goes back to the prehistoric era. Before man settled down for farming in valleys they lived a nomadic life doing from place to place seeking shelter and food.  Alcohol was introduced when man accidently discovered fermentation when they drink wild barley fermented water. They surely started falling love with it because it has the “feel good effect”. That fermented drink resembled beer. Barley was one of the first crops to be domesticated thus introducing agriculture which shaped the human civilization. People no longer needed to roam from one place to another to gather food instead they grow them. In medieval times, Europe was literally drunk because the only drink safe to consume was liquor. Drinking water was mostly polluted but alcohol brewing process requires boiling so unknowingly Europeans kill the bacteria in the water used. Drinking has been evolved from generation to generation along with the culture.

Why people like alcohol this much? We all like to get pleasure and forget our worries. Alcohol precisely does that. When someone consumes alcohol, it goes to the small intestine through the stomach. Walls of small intestine quickly absorb the alcohol and add them to the blood stream through which it goes to all of the organs in our body while the Liver tries to remove alcohol from the bloodstream. However, it takes very little time for the alcohol to reach the brain. Alcohol decreases the activity in brain’s some neuroreceptors and increases activity in others. It also increases the chemical dopamine in the brain’s pleasure center causing the “feel good effect” that occurs after taking a drink. Dopamine is called the “Pleasure hormone” because of this effect. According to a report published by World Health Organization, world average alcohol consumption is 6.1 liters of pure alcohol [1]. Alcohol also results in 2.5 million deaths per year [2] surprisingly more than the number of deaths from AIDS

Temporary effects of alcohol will be gone after several hours and the drinker will be back to the normal sober stage. Alcohol makes a person’s mind free, his animalistic nature is somewhat revealed. A drunken person seems to be open and fearless. Drinking makes social gatherings possible, people tend to meet up others over a round of drinks at a pub or bar. Even in ancient times, pubs have become a center of human interaction and sometimes intellectual discussion forums for great philosophers, artists, and revolutionists. Even today alcohol plays the main role in social occasions and becomes a tool helping to get socialized.

Although alcohol consumption opens up a person for good, it has many adverse effects; physical and psychological.


There are safe limits for alcohol consumption for both men and women. Pregnant women are advised to retain from alcohol consumption. Weekly maximum alcohol dose for men is 21 units. For women, it is no more than 14 units. A unit of alcohol is 10ml of pure alcohol (100% proof). It is also recommended to have at least two alcohol-free days per week for both sexes [3]. Alcohol is highly addictive. It affects not only the drinker but also his family, friends, and community. Psychological trauma caused by him on his family especially children can be very harmful in the future.
Alcohol is the cheapest method to get the “feel good effect”. Alcohol production, distribution, and consumption are highly regulated by governments but illicit liquor production which is highly dangerous and black-market trade is rapidly growing. Taxation on liquor is highly profitable for the government. Generally, alcohol taxes and ultimately liquor prices are going up every year but those price hikes didn’t help to reduce consumption. An addicted person may find money by whatever means to pay for drinks.

Liquor companies maintain close ties with the authorities and the government. Most of these ties are serving a more sinister purpose. By political lobbying, sponsoring and bribing liquor companies to protest against progressive steps to inform the public the harmful effects of alcohol. People are getting wasted every day while profit margins of liquor companies grow.

Some religions such as Buddhism and Islam forbids alcohol consumption while Christianity usually tolerates, nevertheless regardless of the race or religion, people get drunk. The only practical thing to do is to educate the masses about the adverse effects of alcohol and retain our young people from becoming alcohol addicts. Telling the people to drink not more than their limits is effective than telling them to stop consuming alcohol at once. Gradually anyone with a strong willingness can come out of alcohol addiction easily.

Drinking is bound with one’s culture. Separating people from drinking completely seems impossible. Although drinking helps us to be socialized, to temporary forget hardships in life and to feel joy it has always been a silent killer. Since all out war against liquor is improbable, the best thing left is to tell others to drink responsibly according to safe limits

Photo courtesy : http://imgarcade.com/

Location: Colombo, Sri Lanka

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