Thursday, June 26, 2014

Street art of Art Street





Pics by Ravindra Dharmathilake

If one takes Ananda Coomaraswamy Mawatha, now called Nelum Pokuna Mawatha, to travel from Nelum Pokuna Theater towards National Art Gallery, the paintings displayed along the road cannot be missed. The exquisite paintings of realistic, wildlife, modern to integral styles as well as portraits grab the attention of passersby. Paintings on novel themes or revolutionary pieces show that the art street is a place where artists perform experiments and reach out for novelty. If one happens to visit Art Street during weekends he or she will be able to observe more than a thousand unique paintings. Yet, this experience is given to you free. 

Art Street is a collection of achievers; a group of talented artists who displays their creations for art lovers. Representing all the artists on Art Street, Rajakaruna Ananda, coordinator of the Open Air Art Society; the society functioning among Art Street painters, spoke to ‘Fine’ about the functions of Art Street. “We prefer to call this Art Street, as this is the only such place in Sri Lanka,” Ananda said proudly.

Art Street is located along Ananda Kumaraswamy Mawatha, Colombo 7. “This is the only art street in Sri Lanka. There are countries where they have streets like this in the major cities in the world, where people can inspect, learn and buy paintings.” He explained that street art is simply visual art created in public locations, usually unsanctioned artwork executed outside of the context of traditional art venues and an art street is where an artist exhibits and sells art work.

Art Street is located in the center of tourist attractions. Art Street runs along opposite the back boundary of Viharamaha Devi Park, where Nelum Pokuna Theater is on one side and Kala Bhawana and National Museum on the other. Ananda pointed out that this road, frequented by tourists and art lovers, helps to promote their work. “In a way, this street contributes to the country’s economy through foreign revenue. Many tourists are attracted to this because this street is only a few minutes away from the Independence Square, Laksala and Colombo based tourist hotels,” he said.

A person who visits the Art Street might ponder whether these painters are unfortunate to not have a proper place to exhibit their creations. Yet, artist Ananda said that each and every artist on Art Street stays there voluntarily and they do get the best of appreciations from buyers as well as art lovers. “We are all happy to be here,” he said. “This is not a mere art sale; this also adds beauty to the city.” He said that almost all artists on Art Street are quite well-off and they are not here because they are unable to procure space in a private gallery.

Most of the artists on the street represent an art society, ‘Open Air Art Society’, and as Ananda explained this society maintains the quality of the paintings. “Our paintings will last a long time, much longer than our own lifetime. We also discuss our basic needs and future plans to function as a society,” he said. The foundation for the Open Air Art Society was laid over 15 years ago by the students of the University of the Visual and Performing Arts out of frustration that they weren’t able to find a gallery for their work.
“This society started functioning officially under this name seven years ago. Their attempt was successful and Art Street became a permanent place for painters to exhibit their talent.” Open Air Art Society has more than 50 members from different parts of the country, who use different styles.

According to Ananda, artists on Art Street are a mixed bag. “There are self-taught artists to artists who have received their bachelor’s degree in arts. There are wildlife painters to modern artists. There are the young and the adult,” he said. “Yet, we all follow the same guidelines to produce the best we can and I can guarantee that these paintings are of the finest quality, similar to most art you find in private galleries,” he added.
The busiest days of the Art Street are during weekends. Most of the artists can be seen alongside their paintings and some will also do new paintings during this time. It is a place of wisdom for them where they share their experiences, novelties and ideas. “Most of the artists here are engaged in other occupations. Most among them are art teachers. Some get invitations to paint for private institutions like hotels and companies. There are plenty of those who provide their paintings to private art galleries or foreign buyers,” he said. “Therefore, they will not be available on Art Street during the weekdays. But everyone flocks here on Saturday and Sunday.”

He also spoke about the customers of Art Street. “We have both foreign and local customers. We’ve been on the street for a long time now. We will not be able to survive for this long, if our paintings are not of the finest quality,” he explained. Art Street artists can also be commissioned. “If art lovers can’t find what they like on this street, they have the ability to choose their favorite artists and get them to paint what they desire using the colors they want and according to the canvas size they want,” Ananda pointed out another specialty of Art Street.

When buyers visit an art gallery hoping to buy art, they might not get the chance to talk to the artists. They only get to speak to the mediator who collects art and exhibits. If buyers could buy the paintings directly from the rightful owner, the price of a painting is less. When a mediator gets involved, the price goes up. “Most of the art galleries address only to a particular level of society. But Art Street is open to everyone. There are people who provide paintings for galleries here. It’s the same quality, but two prices,” he said.

“But we do not duplicate those paintings painted for galleries here. You can’t find the same painting here and at a gallery,” he noted. He also mentioned that on average Art Street sells five painting each day. “We sell more on weekends and less on the rainy season,” he said. There are paintings worth Rs 1,000 to 80,000 on the street. According to artists, buyers mostly demand traditional paintings which represent Sri Lankan culture. Ananda also mentioned that the demand is very good that they cannot complain about the local buyers for lack of demand. 

“Sometimes it is surprising to see the enthusiasm of the art lovers. Art Street is the best place where art lovers of any level can come and enjoy art,” he said. 
He further explained how the value of a painting rises when it is exhibited at a reputed gallery. He explained how the space allocated to a single painting; time and space the art lover has inside a gallery and the special attention towards a single painting becomes the factors which increase the price. “All this should be calculated when the price of a painting is determined. This is why there is a difference in prices,” he explained. 


Art Street is not a burden to anyone. All the artists on the street are satisfied with their current placement. “Few years ago, we were placed around Viharamaha Devi Park. We were allowed to display our paintings on their iron fence. That fence was taken down when the park was modified and consequently we were asked to move here,” he said that everyone is happy that the Ministry of Defense has promised that the Art Street will continue to function along Nelum Pokuna Mawatha.






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