The history of Mobile phones is shown in this Info graph below . We need to accept the fact the the smart phone has converged into a super computer evolving at a rapid phase and costing less as time goes making it affordable to many people across the globe.This has resulted in a huge behavioral shift on how people consume ...
The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year. Here are three ...
Search Engine Optimization (SEO) has been around for almost as long as the internet has been public, and since the early days, organizations have been using it to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth.But SEO has changed a great deal since it was first used to stuff as many keywords as possible into ...
We have been dealing with data for a very long time . Decisions have been made before based on same for various value driven activities .Today we are in an era due to the internet and evolution of Digital channels the availability of data is so vast that collecting them in structured and unstructured form to analyze and make informed ...
From feature stories to quick mentions in relevant articles, getting your online content covered by a popular newspaper, magazine or blog is a great way to strengthen your brand and reach a huge online audience.The only problem is that it’s hard - really hard - for most startups, entrepreneurs and marketers to attract the attention of the media.Until recently, attracting ...
Work events are really hit or miss. Let's be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?Here's the thing: It's not the event itself that prevents you from coming back the following year. It's the experience you remember having. In this blog post, we'll look ...
Many conversations about data and analytics (D&A) start by focusing on technology. Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people and organizational components required to build a successful D&A function.When that happens, D&A initiatives can falter — not delivering the insights needed to drive the organization forward or inspiring ...
When I first arrived at Adobe I was overwhelmed with the amount of data available at my fingertips; it truly is a data scientist’s paradise. The data is so easily available in Adobe Analytics. I could quickly pull a report and see the behavior of a number of KPIs for my client and easily see which marketing channels were bringing ...
Analytics has become a buzz word that most of CXOs are pursuing after. Analytics is in a way can be defined as systematic analysis of data using computational technology available and derive meaningful information.Is Analytics a 21st Century Technology?History of analytics dates back to 19th Century. Quest was all there as it was a period where industrialization and urbanization were ...
With the right tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online - while company profiles provide a trustworthy aspect; community engagement is still more effective when it's P2P (person to person).Who better to lead the charge than employees? They have inside knowledge of the business, ...
Local businesses are some of the slowest to adapt to digital technologies and digital marketing strategies. That’s because small local business owners have to wear many hats, and with so many responsibilities, staying on top of the most up-to-date marketing trends isn’t always a top priority. It takes time to adapt to new technologies and small businesses usually don’t have ...
If you’re disappointed by your blog’s traffic, you aren’t alone. While 88% of businesses use content marketing, only 30% consider their content marketing strategy effective. In other words, almost 3 out of 4 business blogs are failing to impress upper management.To be honest, some businesses simply have expectations that are too high – anticipating every post to go viral. However, ...
In a world where digital reigns supreme, the art of lead generation is essential to any brand, business, or organisation.Today's online consumer isn't susceptible to cheap marketing ploys so to spark customer interest, gather valuable data, encourage loyalty, and ultimately, drive more sales, knowing how to generate positive leads will make you incredibly useful to any commercial organisation.By spending as ...
Every marketer knows that in order to communicate effectively, you need to select your channels depending on where your audience’s attention is focused. Several decades ago, this may have been print magazines, but in the digital era, people are glued to social media - particularly since the mass adoption of mobile internet in recent years.In fact, there are now 2.789 ...
Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term. I do not like numbers, and am horrible at math.Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funny GIFs, and way too many hashtags (#Sorrynotsorry).But I’ve since learned that effective social ...
To create PPC (Pay Per Click) ads i.e. the ads that are present at the top and at the right side of the page when a particular keyword is searched we need to take help of Google Keyword Planner.The phrase used for searching you product in Google search is called Keyword. Your search result will depend upon the keyword that ...
In an era of digital transformation, heavy utilization of digital assets and services, digital marketing, big data etc creates a need for data capturing. Now a days captured data is stored in multiple forms, in multiple devices including handheld devices. Data breaches do happen. Information gets lost, stolen or even released into the hands of people who were never ...
Source http://techcrunch.com/2015/11/04/facebook-earnings-q3-2015/#.q2qjhn4:fdNrFrom the above post on techcrunch we find interesting insights on future of Facebook and its family of apps, how same will impact business to create awareness and engagement , while the need to innovate in the engagement sphere.We must note 1.55 billion users of FB excludes China which means that nearly 22% of world population are on FB ...
Some will seize the opportunity to transform and thrive, while others will struggle to evolveGates’s now famous statement that “people need banking, not banks” lays down the gauntlet to the financial services industry heavyweights and is a call-to-action to legions of fintech start-ups.The notion that customers need to go to their banks to do banking is rapidly being challenged. Increasingly, ...
60% of CEOs still find it necessary to trust their gut when making decisions, according to a recent survey - despite the majority of businesses claiming to be shifting to a more data-driven culture. And it’s easy to understand why. With an increasing volume of data to gather and analyse, and the growing complexity of global commerce, human intuition can ...
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