Every business needs new and loyal customers to succeed - and as customer needs change so do the means and ways of attracting and retaining them. With digital technologies pervading every aspect of our lives and indeed, our society, businesses need to have a solid strategy in place to both acquire and retain a customer base. The prevalence and ...
Considering 78% of internet users conduct research online and nearly half admit to being influenced by reading reviews, comments and feedback on social media before purchasing, it’s difficult to understand why so many organizations lag behind when it comes to digital skills. A few years ago, assets such as blogs and social media were considered quirky novelties, but now they are essential components ...
We at SEMrush continuously monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have come to the conclusion that Google is moving in the direction of “autopiloted” campaigns. The message is clear, the more you delegate to Google Ads’ artificial mind - bids, placements, banner sizes, ...
Wondering how to create Instagram videos that will resonate with your audience? Looking for inspiration? In this article, you’ll discover seven ways to use Instagram video to enhance your stories and timeline with engaging content. #1: Integrate Instagram Stories Video An estimated 250+ million active users view Instagram Stories every day. Because Stories content has only a 24-hour lifespan, it generates a sense of ...
Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. #1: Reach a New Audience With Previously Published Video Content IGTV provides the perfect opportunity to reuse your popular video content and ...
In an era of digital transformation, heavy utilization of digital assets and services, digital marketing, big data etc creates a need for data capturing. Now a days captured data is stored in multiple forms, in multiple devices including handheld devices. Data breaches do happen. Information gets lost, stolen or even released into the hands of people who were never ...
As explained by Facebook: "In a recent Messenger study, 71% of people told us that simplicity is the top priority for them in a messaging app. Among people surveyed who are messaging more frequently, 62% say messaging makes them feel closer to their friends. We believe Messenger 4 delivers the closeness and authenticity that you’ve been asking for - through ...
A must read for inspiring and upcoming leaders , few points that i always take home and apply at work is what she said when she accepted a leadership award in india : Be a life long student Do what you do with passion Let others grow I am a true practitioner of above three . #leadership#visionary Dear Fellow ...
Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods. To make the most impact, digital PR relies on Internet-based strategies such as search engine optimization, content marketing, ...
In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half – 52.9 per cent – of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet in general. With so many people playing, working, and shopping online, ...
Work events are really hit or miss. Let's be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?Here's the thing: It's not the event itself that prevents you from coming back the following year. It's the experience you remember having. In this blog post, we'll look ...
With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media content types for brands. Stories are more relevant than ever, and the growth has propelled more users to demand content in short bursts, changing how brands are crafting their content strategies.Here are five creative ways brands have been able to leverage Stories as ...
With buzzwords like big data, machine learning and AI being thrown around lately, many business leaders are disoriented when it comes to using data science. To simplify the realm of data science, picture a venn diagram encompassing the skills of data, business and communication. It is underpinned by numerous technologies and programming languages, but by putting aside the technical details ...
60% of CEOs still find it necessary to trust their gut when making decisions, according to a recent survey - despite the majority of businesses claiming to be shifting to a more data-driven culture. And it’s easy to understand why. With an increasing volume of data to gather and analyse, and the growing complexity of global commerce, human intuition can ...
Search Engine Optimization (SEO) has been around for almost as long as the internet has been public, and since the early days, organizations have been using it to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth.But SEO has changed a great deal since it was first used to stuff as many keywords as possible into ...
Organizations face more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses, 74% of marketing professionals have focused on converting leads to customers, while over half prioritized increasing traffic to their website.Alongside accelerating inbound marketing as a top priority, technologies continue to evolve while social platforms seem to have a life ...
We are a society driven by digital technology. Such is its impact that there are countries where citizens don’t have running water, but own smartphones. Digital marketing has an incredible influence on people’s interactions, work, purchases and life habits.As such, companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness ...
If you’ve ever tackled creating six-second ads, you’ve probably had conversations about cutdowns, priorities, and focus. When talk of six-second ads came up recently with a friend at a creative agency, she rolled her eyes. Why the grumble? “It’s not the format,” she said. “It’s the fight to convince clients to let go of all the mandatories from the :30. ...
The modern digitally connected target customers have completely redefined the relationship between brands and consumers. People now use dozens of digital and physical touchpoints during their path to purchase. (Online and Offline) They expect seamless transitions between the various channels and relevant messaging at all points along their journeys from awareness to purchase .To provide the engaging experiences consumers expect ...
Big data is really “the little engine that could.” While this may seem like an oxymoron, allow me to explain. When broken down, big data is really just a collection of seemingly infinite small details and information points in different silos. But all of these data points are really part of a much greater puzzle that, once “solved” and articulated, ...
