Google rolled out its new mobile-friendly algorithm on April 21st, 2015, with the aim of improving the web for mobile users. To that end, sites that are compliant with their new mobile friendly best practises have been given a boost in the search results over websites that are not very accessible on mobile devices. For example a page coded for ...
Social Media has grown to be an integral part of the internet. In fact according to the Pew Research Center, 71% of American adults are active on Facebook. This is similar across the world. Furthermore data suggests that in terms of traffic, social media is now neck and neck with traditional search engines in the amount of people they send ...
If you want to reach potential customers or build business relationships with important people, one option is to use email marketing. However unless this is done in an ethical and targeted manner, the results may be completely ineffectual. In Sri Lanka sending out unsolicited emails in bulk has traditionally been a common marketing method. The marketer would gather a list ...
As a business with a website your primary goal is getting as much genuine traffic as possible that converts in to sales. By genuine we mean real people who have shown an interest in what you have to offer. It’s surprising how many new website owners fall for the trap of buying traffic, without even knowing the source. These cheap ...
As long as the internet is around and businesses need to drive sales or traffic, hiring an internet marketing firm will remain an important part of the puzzle. However internet marketing is not always going to look the same as it does now. For example before the 2000s there was no social media in the way we view it today. ...
Unlike large corporations, small and medium sized businesses do no have the funds for elaborate advertising and marketing campaigns such as television commercials or celebrity endorsements. The budget has to be spent wisely to ensure that the right audience is targeted, in the most effective manner. While taking out local newspapers ads, handing out flyers, and other traditional marketing techniques ...
Whether your website is a venture itself, or an outgrowth of a traditional bricks and mortar business, internet marketing is a key factor in your success in 2015. Simply buying a domain name and putting up a few pages is not going to cut it. People need to know you exist and learn to trust your online brand. While there ...
At this stage in the game the majority of businesses and website owners know that search engine optimization is a fundamental part of building an online presence. However that doesn’t always mean they get it right. Not only are search giants like Google constantly changing their algorithms, but many SEO techniques that have been around since the concept was born, ...
