My previous post was about the different types of customers that can be seen in technological industry. In this post I will be discussing about the so called "chasm" based on the book 'Crossing the Chasm'. The first crackThis is the difference between the innovators and the early adopters. The reason for the difference is that early adopters cannot easily ...

I came across this great social media tool which could be used for marketing and for personal use. It's called Pinterest and it's based on images and videos. It is the up and coming social media tool nowadays and businesses could use it to build brand image and awareness. Here are some of the things I found on how businesses ...

Today I'm going away from my usual blogging style and I'm going to tell you about a book i read a few years ago and is still in my mind. The book's name is The Kite Runner written by Khaled Hosseini. The book was later turned into a movie. The kite runner is a story about two childhood friends Hassan ...

The concept of technology adoption life cycle needs to be understood by any technology related organization in order to survive in the industry in the long term. In this post I will be explaining a model for understanding the acceptance of new products.InnovatorsThese are the people who pursue new technology aggressively. You can associate people like Steve Jobs and Bill ...

The loyalty program can be viewed as a service to the firm and this enables organizations to gain competitive advantage because the loyalty program will grow to be more robust, more creative, and more intuitive. Cloud services provide infinite amount of flexibility and this gives the businesses the capability to be more creative by testing different types of campaigns that ...

API's (Application Programming interfaces) are available for application developers to create features that enables their apps to standout in the market place. Mobile operators are offering API's to enable their network cater to enormous diversity of customer interests. There are many organizations who offer API's including mobile operators and other businesses. These organization possess their own developer community who uses ...

Businesses can use Cloud services to deliver new capabilities and experiences. The potential of Cloud based solutions is unlimited. Thus, IT savvy organizations seek to gain a competitive advantage by improving their efficiency and overall profitability. Cloud services can be used in numerous ways to improve customer care, information sharing, and sales transactions. Companies turn to loyalty program service providers ...

So for all the tech beginners out there here is a small guide as to how to conduct presentations for the general public. This post will be followed by 2 more giving your'l a detailed guide as to how to conduct a great presentation. Some tips are what I've learnt and very few are from the web.Here goes the list,1. ...

Organizational leaders require analytics to exploit their growing data and computational power to be smart and get innovative in ways they never could before. Consider retailing for example. Physical bookstores could track which books they sold and which did not. They could tie some of those purchases to individual customers if they had a loyalty program. These bookstores had limited ...

For people who have read about M2M or for who haven’t, this post will give an idea as to what the future holds when it comes to technology. M2M is a simple concept where two machines communicate to each other to achieve a common objective. The communication is done through complicated sensors that are installed in the machines. Here are ...

As a promised I would give a brief intro about the concept behind big data. Did you know 30 billion pieces of content were added to Facebook this past month by 600 million users? Did you know that the average teenager sends about 4762 text messages per month? Did you know that there is a 40% projected growth in global ...

There was a bucket challenge that was going viral on Facebook so I thought I would share my 10 most influential books.Kite Runner – Really opened my eye to show that there are books other than Princess Diaries. Was shocked for the most part of the book coz it was just unbelievable. It’s shocking what guilt does to people.The Handmaid’s ...

I live in the Capital city of Sri Lanka which is more westernized than other parts of the country. People are more educated and independent. With people focusing more on their studies and career the pressure on parents on finding a partner for their children heighten. However there are many who finds their own partners despite the constant rat race ...

Mobile phones are already well on their way to replacing cameras, cash, tickets, calculators, maps, notepads and many more and they are becoming ubiquitous. Within the next five years smart phones are going to become the center of our world. The smart phone will start the car, make phone calls, check bank account balances, make payments and track locations. Literally ...

I have a very few handpicked number of friends. Why’s that? Because I hate dumb, blonde women. Gosh, those insecure women who need constant reminders from their loved ones how pretty and beautiful they are and the regular selfie pictures, aren’t they the most irritating and useless to hang out with? I hate them. I really do. I cannot tolerate ...

The benefits of using loyalty-as-a-service will not only be in financial terms but they will also be in the form of non financial long term benefits such as improved customer loyalty and satisfaction, strong referral market and excellent reputation.Strategic and tactical benefits of Loyalty-as-a-service are;Greater productivityThe business can benefit from superior productivity because the level of investment is inferior when ...

I wanted to write this article a long time ago but I did not find enough inspiration to do so. It's the beginning of the 2017 which people make so much of a fuss about. I guess, that also pressurizes others who take life as it goes, to do something bigger, to make it the “best year” of their life. ...

I accidentally came across this research on mobile phones and children carried out by GSMA. The statistics of the research are particularly shocking for a person like me who finally managed to buy a Smartphone at the age of 23 (my current age). I will list down few of the most interesting statistics;• 65% of all children surveyed currently use ...

This is the last part of my preparation for technical presentations. This is the day of your presentation? Excited or nervous? Well you shouldn't be nervous if your prepared well right? If you followed all the steps in my previous parts, the hard parts are over. So now you need to concentrate on the delivery of the presentation. These are ...

These are some of the benefits of businesses using Cloud computing for their operations;IT decapitalizationCloud computing eliminates the need for businesses to acquire high-priced servers, software and also the people required to maintain systems. The solutions required by the enterprise can simply be outsourced to a Cloud computing vendor specialized in handling such requirements. With the use of Cloud computing ...