3 Reasons You Need a Social Media Specialist Do I need a social media specialist ? That’s a questions faced by many small to medium sized businesses. Most of the time social media is handled as part of marketing or in case of small businesses by the owner. This is understandable to an extent because of tight budgets and relatively low understanding of social media benefits. Hopefully these ...

Squidoo Lens Locked ? Here’s What You Can Do to Fix It If you’re reading this you’ve probably got the dreaded “Squidoo Lens Locked” email. If you’ve tried to edit the lens you might have noticed that there really isn’t any guideline, just a reference to the Squidoo policies and why you should abide them. At least HubPages gives you specifics on why you’re hub was unpublished. I guess Squidoo just can’t ...

Cheap SEO Isn’t Always Bad. Here’s Why With Statistics Cheap SEO has a bad name in the SEO industry. This is understandable because there are hundreds of SEO companies that are sending spam emails offering cheap SEO services and higher Google rankings. But just because it’s cheap doesn’t mean it’s bad. The same SEO service  provided in USA can be provided for a far lesser price in India. Why? ...

How to Manage Client Expectations During SEO Projects If you’re doing SEO for a living you’ll know that vast majority of your clients think of it as a magic bullet to all their traffic problems. This is why managing client expectation is critical for the success of any SEO project. SEO industry as a whole have suffered because of hollow promises like guaranteed first page rankings. Below are ...

Is you business outsourcing various parts of your digital marketing to various companies? If your SEO is handled by one company and social media marketing is handles by another company then this disjointed digital marketing effort can hurt your business. Why? Because search, web design and social are not separate entities anymore. For example take a look at the search ...

How to Find Twitter Followers by Location With millions of users Twitter has become a marketing channel that simply cannot be ignored. However finding the correct set of followers is critical for Twitter marketing success. If you’re a location based business like a restaurant then finding local followers become critical. In this article I’ll talk about few things you can do to find Twitter followers by location. ...

Data entry is a niche populated with spam sites looking to make some quick cash with fake sites. However I think people are getting wiser and look for reviews of those service before paying cash for anything. So these data entry scam sites have also gotten smarter and always looking for new ways to exploit the system. I got quite ...

I often get emails asking for SEO quotations. In general they fall into two types. The first type is people asking for SEO packages which are made famous by SEO companies. The second type are the ones who send a set of keywords asking for first page rankings. In this post I’m going to focus on the second type. When ...

There are hundreds of website owners who have a negative image about SEO because of underhand tactics used by people claiming to be SEO companies. I manage quite a few blogs and everyday I get unsolicited mail asking whether I want SEO services. These mails keep coming because they work with some people. Some gullible website owner might order one ...

Creating New Traffic Sources from Existing Content Before continuing with the article you need to understand one important thing. People consume information in different ways. Whatever you’re looking for you can pretty much get the same information by reading a blog post, watching a video, going through a slide show, reading a PDF, listening to a podcast and so many other methods. So how do your create ...

Last year my first blog post was about how I’m going to publish 100 blog posts and take this blog to the next level. A quick look at the archives will show that I only managed a measly 12. The thing is I often write long detailed blog posts which take a lot of time. So this year my new ...

Where do I submit my startup? That’s a question every entrepreneur asks himself when he’s about to launch his product or service. TechCrunch, Mashable come to mind, but they get hundreds of emails everyday and there’s so much they can cover. Since I’m heavily involved in startup marketing I’m always on the lookout for websites to submit startups. Over the ...

How Rebranding Can Transform Perceptions on the High Street Upon separating from TSB, Lloyds Bank is taking the opportunity to mark its return to the high street with an extensive rebranding campaign. The rebranding campaign relies heavily on the power of the advertising campaign to shape perceptions and form expectations of what this new banking entity will stand for and deliver to consumers. The rebranding of any business will ...

Awesome Twitter Strategies for Small Businesses Are you a business struggling with Twitter marketing? Well you’d be happy to know that most business struggle with their Twitter strategy. I’ve been planning and implementing Twitter strategies for small businesses for a long time. And in this article I will discuss some successful Twitter strategies that are cost effective and easy to implement. Any Twitter strategy can be ...

You may think that the release of an 84-inch Ultra HD TV would speak for itself, but not in LG’s case. Following on the footsteps of last October’s stunt that created the illusion of a floor falling away inside a lift, LG has chosen once again to launch a top-of-the-range product into the public eye with a creative prankvertising effort, ...

Is Real-Time Marketing The Future Of Advertising? Is Real-Time Marketing The Future Of Advertising? Competition for advertising space is heating up and companies and small businesses that master real-time marketing stand a good chance of reaping the benefits. We no longer live in the times of Don Draper, where ad men ruled the world and their creations changed the landscape of society. These days print advertising is ...

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