What Turns a Situation into a Social Media Crisis?

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We all can agree on the fact that Social Media is not like traditional media, but when it comes to sensitive conversations about a brand on Social Media we quickly tend to forget this truth. Moment you see someone talks negatively about a brand, the first question most managers ask is “can we do something to stop this guy?”“Do something” ...

Festival of Media Asia Pacific 2015 - Post Event Thoughts

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Google Singapore managing director Joanna Flint (center) taking a group selfie with her selfie stick. I am back in Sri Lanka after attending the Festival of Media Asia conference which happened in Singapore last week. I’m sure some of you would have followed me on Twitter for all the live updates and pictures from the event. I wanted to do ...

TWITTER LAUNCHES #YPL INTERNSHIP PROGRAM AT FOMA15

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Official website of Festival of #FOMA15 announced today that Twitter has teamed up with the Festival of Media Asia Pacific, Power98FM and Starcom MediaVest Group to launch #YPL (Young Promising Leaders Program), a competition where five internships are up for grabs at Twitter.The #YPL program promotes the mission of supporting young talent deserving of developmental opportunities with a view of ...

Understanding ICC’s Brand and Content Protection Guidelines for Marketers

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With the 2015 ICC Cricket World Cup coming closer to its business end, we see more and more local and international brands getting aggressively involved in Cricket World Cup related marketing promotions campaigns. Even in Sri Lanka, we see a lot of radio and TV stations, super market chains, Telco companies and many more companies doing various marketing activities in ...

Full Agenda Announced for Festival of Media Asia Pacific

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Finally, it’s confirmed. I will be travelling to Singapore for the Festival of Media Asia-Pacific which will take place from 22ndto 24th March 2015 at Capella Singapore, Singapore.They have announced the finalized agenda for the conference and there are some exciting topics lined up throughout the two day conference.I’m particularly looking forward for some sessions, covering the emerging techniques in ...

Social Media Bootcamp Colombo – Saturday 14th March at Galadari Hotel

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I am conducting the first Social Media Bootcamp for the year 2015, on 14th March at the Galadari Hotel Colombo. This is the 2ndpublic workshop I’m conducting after I returned to the business of Social Media training :-)For those of you who are new to this blog, I conducted my first Social Media workshop in 2009, and then I conducted ...

How In-Market Audiences on Google Adwords Can Improve Your Marketing Budget ROI

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In-market audiences and affinity targeting on Google display network are two great tools you can use to reach your precise audience through better targeting.In-market audience targeting was available for Google Adwords users for quite a some time but many people did not harness the maximum potential of this option due to lack of understanding on how in-market audiences work.Let’s take ...

EFFIES Sri Lanka Workshop Session on Programmatic Marketing

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Yesterday I delivered a presentation at SLIM Sri Lanka Effie Awards 2015 workshop powered by HP Print solutions. Organizers of the event wanted me to cover a topic somewhat futuristic for Sri Lankan context but yet realistic in global context. This was largely to go along with their theme for the day ‘strike big with digital world’s best kept secrets’. ...

Who Will Speak at Festival of MediaAsia-Pacific 2015?

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Last week I brought you the news of Festival of MediaAsia-Pacific. Since then, few people inquired me about the content of the conference and the speakers. From the information I gathered from the organizers when I contacted them for more detailed, what I realized was the list of speakers are still not closed but there are few speakers already confirmed ...

How to Get Started on Facebook Business Manager

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Late last year Facebook announced they are going to convert all Facebook Ad Manager Accounts to a newer and improved versions ‘BusinessManager’ effective mid-February. Option of converting into a BM account was there for Facebook advertiser but most people waited till last minute, not knowing what exactly will be the changes. In developed markets, Facebook offered support through their sales ...

Festival of Media Asia-Pacific 2015. Are You Attending?

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Last week I mentioned in one of my blog posts, about this international conference happening in Singapore towards the end of March. Since that post, the organizers of Festival of Media Asia-Pacific contacted me with an invitation to participate and they shared with me some key highlights of the event.Even though I haven’t still 100% sure whether I’m going to ...

How to Use Facebook Audience Insights for Campaign Planning

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If you haven’t already noticed, your Facebook ads account now comes with an inbuilt tool to analyse various aspects of your target audience which you would have previously done using third party tools like SocialBakers Market Insights.By using this tool you can play around with different targeting options you may use in your Facebook ads campaigns. For instance, Facebook custom ...

Relaunching Amisampath.com

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At last I managed to give my blog a ‘new look’ after almost six years! When I started this blog back in 2007 I never expected to sustain this for more than one year. It was experimental at the beginning, but I kept going posting at least once a month on this blog up until 2012 but my frequency of ...

Getting Ready for the Digital Media Trends in 2015

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This year I declared myself the year of rekindling my knowledge about marketing and communications. We live in an era where the landscape for marketing and communications industry changes so rapidly, with fast tracked changes in mobile communications and digital technologies. Social Media and Web 2.0 are the buzzwords of the past and the world is moving forward fast with ...

How to Find a Good Social Media Trainer?

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With over 4 Million internet users in Sri Lanka we can see more and more companies adapting Social Media as a marketing communications channel these days. This creates the need for Social Media training in Sri Lanka, paving the way for another industry for Social Media Training.In my last blog post I highlighted it is becoming vital for companies to ...

The Great Traditional Media Conspiracy

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"Student commits Suicide over a Facebook photo" | "Facebook love ends in Death" | "Man kills wife over a Facebook status (USA)" | “Facebook නිසාතවත්මරණයක්” (Hiru FM News) |These are some of the headlines in Sri Lankan newspapers and TV/Radio news over the last couple of weeks. This morning I spotted this poster for ‘Irudina’ Sinhala newspaper, with the ...

7 Rules to Follow for Better Use of Mobile Phones

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I see lots of people who doesn't realize the importance of these rules. Rule 1. If the person you are calling, doesn’t answer the call within 15 seconds; disconnect the call and try again later. Rule 2. If the person you are calling declined your call, don’t call them immediately right away. They would have dropped the call for ...