How to Find a Good Social Media Trainer? With over 4 Million internet users in Sri Lanka we can see more and more companies adapting Social Media as a marketing communications channel these days. This creates the need for Social Media training in Sri Lanka, paving the way for another industry for Social Media Training.In my last blog post I highlighted it is becoming vital for companies to ...

The Great Traditional Media Conspiracy "Student commits Suicide over a Facebook photo" | "Facebook love ends in Death" | "Man kills wife over a Facebook status (USA)" | “Facebook නිසාතවත්මරණයක්” (Hiru FM News) |These are some of the headlines in Sri Lankan newspapers and TV/Radio news over the last couple of weeks. This morning I spotted this poster for ‘Irudina’ Sinhala newspaper, with the ...

7 Rules to Follow for Better Use of Mobile Phones I see lots of people who doesn't realize the importance of these rules. Rule 1. If the person you are calling, doesn’t answer the call within 15 seconds; disconnect the call and try again later. Rule 2. If the person you are calling declined your call, don’t call them immediately right away. They would have dropped the call for ...

Do You Have Broken Windows in Your Facebook Page? I’ve received some good feedback on my last blog post about the ‘broken windows theory’. Some of them were discussing the applicability of this theory in certain other areas such as politics; particularly about what’s happening with some political parties in Sri Lanka :-) Politics being one of the topics I have put a strict ‘self-regulation’ as a topic ...

The Broken Windows Theory and Ex-Alien VIdeo The Broken Windows Theory was introduced by social scientists James Q. Wilson and George L. Kelling in 1982, as a theory in criminology which explains how maintaining and monitoring urban environments in a well-ordered condition may stop further vandalism and escalation into more serious crime. Ok, let me explain this with a classic example they always take when explaining ...

Delivery Cranes and Google Quality Score Kid: “How did I born, and become your son?” Mom: “Well…. Your father and me got married, and god gave you us as a gift” Kid: “But how did god come to your wedding? He’s supposed to be invisible?” Mom: “Errrrr… a Delivery crane from heavens delivered you to us” Kid: “But, how can such a small bird carry ...

First Batch of "Digital Enabled" Marketers from University of Sri Jayawardenepura On Saturday I spent the whole day evaluating the practical assignments by the first batch of students for newly introduced Digital Marketing subject at University of Sri Jayawardenepura. Three months ago, I got the opportunity of becoming the lead resource person for this course, among some other guest resource persons from various places across the globe. As part of ...

Social Media Day Colombo 2013 – Reflections Kushan & Srimal Performing at #SMDayCMB Despite the occasional “Ratification” [A new social media word invented at #SMDayCMB - Don't think literally, but metaphorically] inside the venue, the Social Media Day 2013 event was an overall success according to many people who attended it, and then gave their honest feedback. When I say “honest feedback” I’m not only counting ...

Finding people to fill vacancies in Social Media jobs is never easy. To make things worse, you get some random people that send applications for Social Media jobs thinking that being a Social Media marketer is as the same thing as being a stores clerk. They think that, knowing how to chat with friends on Facebook, or liking and ...

Re-Targeting Your Customers on Facebook and Google Display Network Image Credit lexity.com Remarketing (or Re-Targeting) is the hot topic among digital marketers now days. If you haven’t heard about remarketing before, it’s the simple idea of delivering a customized advertisement at a visitor to your website. This usually happens targeting them on 3rd party websites they visit. Let’s take this example. You visit Agoda.com website looking for Hotels ...

In several client meetings I’ve attended, and occasionally at some social media workshops and conferences, I’m hearing this common sentiment of ‘fake Facebook Profiles’ over and over again. Many marketing professionals raise their eyebrows first, when they hear that there are 1.5 Million Facebook users in Sri Lanka, and their next reaction is denial. “No… that cannot be… Maybe ...

Facebook Promotion Guidelines. Should We Take it Serious? In a way, Facebook’s promotions guidelines are like a “No Trespassing” board in an abandoned old house. The board is there but nobody really cares who cross the fence, whether it during the day or night. Facebook has published these promotions guidelines obviously for a purpose, and as a legit profit-oriented business entity, Facebook has all their rights to ...

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