TWITTER LAUNCHES #YPL INTERNSHIP PROGRAM AT FOMA15 Official website of Festival of #FOMA15 announced today that Twitter has teamed up with the Festival of Media Asia Pacific, Power98FM and Starcom MediaVest Group to launch #YPL (Young Promising Leaders Program), a competition where five internships are up for grabs at Twitter.The #YPL program promotes the mission of supporting young talent deserving of developmental opportunities with a view of ...

Full Agenda Announced for Festival of Media Asia Pacific Finally, it’s confirmed. I will be travelling to Singapore for the Festival of Media Asia-Pacific which will take place from 22ndto 24th March 2015 at Capella Singapore, Singapore.They have announced the finalized agenda for the conference and there are some exciting topics lined up throughout the two day conference.I’m particularly looking forward for some sessions, covering the emerging techniques in ...

How In-Market Audiences on Google Adwords Can Improve Your Marketing Budget ROI In-market audiences and affinity targeting on Google display network are two great tools you can use to reach your precise audience through better targeting.In-market audience targeting was available for Google Adwords users for quite a some time but many people did not harness the maximum potential of this option due to lack of understanding on how in-market audiences work.Let’s take ...

EFFIES Sri Lanka Workshop Session on Programmatic Marketing Yesterday I delivered a presentation at SLIM Sri Lanka Effie Awards 2015 workshop powered by HP Print solutions. Organizers of the event wanted me to cover a topic somewhat futuristic for Sri Lankan context but yet realistic in global context. This was largely to go along with their theme for the day ‘strike big with digital world’s best kept secrets’. ...

Who Will Speak at Festival of MediaAsia-Pacific 2015? Last week I brought you the news of Festival of MediaAsia-Pacific. Since then, few people inquired me about the content of the conference and the speakers. From the information I gathered from the organizers when I contacted them for more detailed, what I realized was the list of speakers are still not closed but there are few speakers already confirmed ...

How to Get Started on Facebook Business Manager Late last year Facebook announced they are going to convert all Facebook Ad Manager Accounts to a newer and improved versions ‘BusinessManager’ effective mid-February. Option of converting into a BM account was there for Facebook advertiser but most people waited till last minute, not knowing what exactly will be the changes. In developed markets, Facebook offered support through their sales ...

Festival of Media Asia-Pacific 2015. Are You Attending? Last week I mentioned in one of my blog posts, about this international conference happening in Singapore towards the end of March. Since that post, the organizers of Festival of Media Asia-Pacific contacted me with an invitation to participate and they shared with me some key highlights of the event.Even though I haven’t still 100% sure whether I’m going to ...

How to Use Facebook Audience Insights for Campaign Planning If you haven’t already noticed, your Facebook ads account now comes with an inbuilt tool to analyse various aspects of your target audience which you would have previously done using third party tools like SocialBakers Market Insights.By using this tool you can play around with different targeting options you may use in your Facebook ads campaigns. For instance, Facebook custom ...

Relaunching Amisampath.com At last I managed to give my blog a ‘new look’ after almost six years! When I started this blog back in 2007 I never expected to sustain this for more than one year. It was experimental at the beginning, but I kept going posting at least once a month on this blog up until 2012 but my frequency of ...

Getting Ready for the Digital Media Trends in 2015 This year I declared myself the year of rekindling my knowledge about marketing and communications. We live in an era where the landscape for marketing and communications industry changes so rapidly, with fast tracked changes in mobile communications and digital technologies. Social Media and Web 2.0 are the buzzwords of the past and the world is moving forward fast with ...

How to Find a Good Social Media Trainer? With over 4 Million internet users in Sri Lanka we can see more and more companies adapting Social Media as a marketing communications channel these days. This creates the need for Social Media training in Sri Lanka, paving the way for another industry for Social Media Training.In my last blog post I highlighted it is becoming vital for companies to ...

The Great Traditional Media Conspiracy "Student commits Suicide over a Facebook photo" | "Facebook love ends in Death" | "Man kills wife over a Facebook status (USA)" | “Facebook නිසාතවත්මරණයක්” (Hiru FM News) |These are some of the headlines in Sri Lankan newspapers and TV/Radio news over the last couple of weeks. This morning I spotted this poster for ‘Irudina’ Sinhala newspaper, with the ...

7 Rules to Follow for Better Use of Mobile Phones I see lots of people who doesn't realize the importance of these rules. Rule 1. If the person you are calling, doesn’t answer the call within 15 seconds; disconnect the call and try again later. Rule 2. If the person you are calling declined your call, don’t call them immediately right away. They would have dropped the call for ...

Do You Have Broken Windows in Your Facebook Page? I’ve received some good feedback on my last blog post about the ‘broken windows theory’. Some of them were discussing the applicability of this theory in certain other areas such as politics; particularly about what’s happening with some political parties in Sri Lanka :-) Politics being one of the topics I have put a strict ‘self-regulation’ as a topic ...

The Broken Windows Theory and Ex-Alien VIdeo The Broken Windows Theory was introduced by social scientists James Q. Wilson and George L. Kelling in 1982, as a theory in criminology which explains how maintaining and monitoring urban environments in a well-ordered condition may stop further vandalism and escalation into more serious crime. Ok, let me explain this with a classic example they always take when explaining ...

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