We all know the story of ‘Seven blind men and an Elephant’ as an excellent fable of how personally attached perspectives can deceit us from the bigger picture; the reality. Your brand’s digital strategy can end up being another similar story, unless if you act soon to appoint a qualified enough person to manage this bigger realities surrounding your ...
About year and half ago, I wrote a blog post about cheapest Android smartphones in Sri Lankan market at that time. I received a good response for that post, and still it is one of the most popular posts on my blog. I noticed, the models and prices I’ve listed in that post were bit outdated as of now, ...
Image Credit lexity.com Remarketing (or Re-Targeting) is the hot topic among digital marketers now days. If you haven’t heard about remarketing before, it’s the simple idea of delivering a customized advertisement at a visitor to your website. This usually happens targeting them on 3rd party websites they visit. Let’s take this example. You visit Agoda.com website looking for Hotels ...
Suranga Connecting From Sydney Yesterday, I had the opportunity of being the coordinator of what could be the first ever live web-based lecture at the faculty of management, of the Sri Jayawardenepura University (I may be wrong to say this is the first, but you are free to correct me in the comments section). It was a live lecture ...
In several client meetings I’ve attended, and occasionally at some social media workshops and conferences, I’m hearing this common sentiment of ‘fake Facebook Profiles’ over and over again. Many marketing professionals raise their eyebrows first, when they hear that there are 1.5 Million Facebook users in Sri Lanka, and their next reaction is denial. “No… that cannot be… Maybe ...
Statistics for internet users in Sri Lanka is now updated on InternetWorldStats.com, based on ITU sources. According to the latest published report, at the end of June 2012 the number of internet users in Sri Lanka stood at 3,222,200, a 28% increase in users within 6 months, compared to IWS’s published data for 3st Dec 2011. This data is ...
In a way, Facebook’s promotions guidelines are like a “No Trespassing” board in an abandoned old house. The board is there but nobody really cares who cross the fence, whether it during the day or night. Facebook has published these promotions guidelines obviously for a purpose, and as a legit profit-oriented business entity, Facebook has all their rights to ...
Inspiration is what keeps human beings engaged on a continuous journey of innovation. If I were asked to sum up the whole Social Media Day Colombo event to just one word, I would happily use the word ‘inspiration’ to describe it. By organizing the Social Media Day in Colombo, it was our main objective to appreciate the people who ...
Finally, I have found some extra time to do this! For last couple of months, Suranga and I were discussing about this free webinar series, but commitments in my personal life significantly limited me from sitting in front of my laptop once I return home from work. This not only kept me away from doing the webinars but also ...
I still remember the day I went for a movie for the first time, with my parents as a five year old kid. That day I had a load of questions to ask from my father, about how movies are made, and how they are projected to the giant screen inside the movie theatre. The answers I got, painted ...
In my last post, I discussed about Sri Lanka reaching double digit internet penetration for the first time in history. The moment I posted that blog, it occurred to me that, we are boasting about a 12% penetration in Sri Lanka, where as in countries like Pakistan, Indonesia, Uzbekistan and Maldives, they have already surpassed 20% milestone. In the ...
Still it may be a minuscule 0.20% of total Asian internet population, but for a country with high impeding forces for innovation adaptation; a 47% year on year growth in total internet penetration is a significant achievement. According to the latest statistics published by internetworldstats.com quoting ITU as the source, Sri Lanka stood at 24th rank in Asia’s internet ...
With the number of Sri Lankans on Facebook passing one million recently, more and more Sri Lankan brands are now starting to realize that the ‘eyeballs’ of their consumers are no longer lies within the range that they could reach through prime time TV. Historically, the advertising budgets of brands always followed the eyeballs of their consumers; from press ...
During the latter part of 2011, I’ve involved in interviewing few people for our agency and for one of our clients, for vacancies in few social and digital media positions. One hard fact I realized in this exercise was, it’s not really easy to find at least a few ‘employable’ people for social media positions in Sri Lanka. In ...
Few weeks back, @Chamara posted a Facebook status asking for ‘Social Media Success Stories’ from Sri Lanka. My instantaneous response (which I posted as a comment) was ‘it depends’. ‘Success’ is a relative word, as it depends on how you define your desired outcomes. What brand ‘A’ expects to see as social media results may totally be different from ...
Working in the online ad business and dealing with various clients and web publisher partners for some time now, I think I explain these jargon to someone somewhere, at least three times every week. Every week I meet people from various online publications in Sri Lanka, canvassing for advertising packages on their websites. On the other end, I sit ...
Thank you Nazly Ahmed of Refresh Colombo and Learn TV for producing and uploading this video for Youtube. This was my presentation on the topic "Safe and Responsible Social Media" at Refresh Colombo last December. Synopsis Social Media gives everyone a voice to speak in public domain and it serves as a tool to network freely with people all ...
Yes, I’m back on blogsphere once more after nearly a two months silence. This time, I’m back with some changes to the layouts of this site and added couple of additional features as well.I’ve been writing on this blog for nearly about a five years now, and what keeps me going is the nice feeling I get, when I ...
Image Credit: Joyoftech.com It is now the yesterday’s news that Google+ has launched and equivalent product for Facebook brand pages. Companies around the world are flocking around Google+ to create their brand profiles. Already I’ve seen Mobitel and Dialog has already created their Google+ profiles and in time to come we will see more local and international brands joining ...
